If you’re running Facebook ads at any scale—you need to know about these three Tier 11 approved tools that are helping Ralph get conversions on his $1+ million ad spend per week. In this episode, we talk about custom conversions vs. standard events, why (and how) we would use URL based custom conversions if we were just starting our agency today, and when to combine products under one pixel.

EP229: 3 Facebook Ad Tools Every Marketer Should Master

RESOURCES MENTIONED IN THIS EPISODE:

About Custom Conversions
Specifications for Facebook Pixel Standard Events
About Facebook Pixel Standard and Custom Events
Use Custom Conversions to Optimize for URL Traffic and Custom Events in Facebook Events Manager
Get started with Facebook Attribution
Create Reports in Ads Reporting
Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads
Episode 197: The NEW Facebook Attribution Tool—All You Need to Know
Episode 210: Are You Making These Critical Facebook Conversion Tracking Mistakes?
Episode 224: The Facebook Ad Testing Framework For Comparing Ad Success
Episode 225: How Molly Got A 5x ROAS By Relying On Cold Traffic Part One

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Episode 228: Crafting Your BERT Game Plan Using a 3-Step Process
Episode 230: 3 Facebook Ad Tools Every Marketer Should Master Part 2