Tier 11

Your guide for acquiring new customers and increasing their lifetime value.

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Discover How Conversion Architecture™ Email Drives Long-term Value Customer Retention

You need to reach your customers on every channel for your business to thrive in today’s competitive digital landscape. With Conversion Architecture™ Email, your buyers will get targeted messages aligned with their buying behavior, psychological triggers, and right-fit offers. You’ll gain higher AOV/LTV and more repeat purchases than if you used ads alone.

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Meta Business Partner Agency

Google Endorsed Marketing Partner

Endorsed Marketing Partner

Digital Marketer Platinum Partner

Platinum Partner

Forbes Agency Council Member

Agency Council Member

Snapchat Marketing Partner

Snapchat Marketing Partner

TikTok Marketing Partner

$ 80 M

in Annual Digital Ad Spend

50 +

Marketing Professionals

6 + Years

Facebook Advertising Experience

Three Facts About Email Marketing You MUST Know If You Want to Be Successful in 2023 and Beyond

Fact #1: Email is the preferred promotion channel for 60% of customers and drives up to 30% of your revenue.

If you aren’t sending offers to your customers via email, you’re leaving at least 30% of your revenue on the table. For many brands, a 30% boost in revenue could mean the difference between keeping their doors open for years to come . . . or shutting it all down when trouble hits.

Fact #2: Email is one of the BEST ways to ensure that you always have a path to reaching your customers that won't change.

Let’s face it: social media and ad platforms are constantly changing. Algorithms change, prices change, and even the rules change. What worked even six months ago may not work today. Online search, social, and media buying are great for generating customers but not for long-term consistency. You need at least one channel you “own” outright, which will continue to generate conversions and revenue for your business for years to come. That platform is email marketing.

Fact #3: Every day you spend NOT marketing your offers well through email is a day you’re missing out on customer engagement and new revenue.

According to the research, email marketing has an ROI (returns on investment) of 4400%. You can lose out on potential revenue by figuring it all out yourself, or you can hire Tier 11 to get you quickly up to speed.

“Customers who buy products marketed through email spend 138% more than those who don’t receive emailed offers.”

Optinmonster
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Conversion Architecture™ Email by Tier 11

Our email marketing service ensures your offers and creative continue to reach your target market and generate revenue. Every email marketing project includes three broad elements.

Technical Setup & Integration
Email List Management
Creative Strategy & Implementation
Technical Setup & Integration
  • Form Installation on Website or Store
  • Shopify Store Integration 
  • Reporting Integration/Setup
  • Email Sequence Setup
Email List Management
  • List Cleanup
  • Deliverability Verification
  • List Segmentation
  • Optimization Reporting
Creative Strategy & Implementation
  • Creative Lab™ Deep Dive
  • Conversion Architecture™ Copywriting 
  • Monthly Creative Strategy Meeting
  • Email Creatives & Design
  • Email personalization
  • A/B Testing

Your 90-Day Email Growth Plan
With Tier 11

Don’t Leave Money on the Table. Get Conversion Architecture™ Email Today.

Don’t Leave Money on the Table. Get Conversion Architecture™ Email Today.

Click below to apply to speak with a member of our Growth Team about Conversion Architecture™ Email. We’ll discuss your business goals, look at some of the numbers, and help you decide if after-the-click optimization via Conversion Architecture is the missing piece you need.

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Conversion Architecture™ Services

Tier 11 is more than a CRO Agency. More than a Funnel Agency. More than an Ad Agency. We’re a Customer Acquisition Agency, helping your business acquire customers…again and again. Conversion Architecture by Tier 11 supercharges your ability to acquire customers by leveraging expertise across the following areas.

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Funnel Building & Tracking

Our funnel building service converts more leads to paying customers by giving you mobile-optimized sales pages, opt-in pages, and website pages. Our funnels are built to convert on cold traffic so you can scale, now and in the future.

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Conversion Rate Optimization

Our CRO service improves your click through rate and maximizes revenue with data-driven optimization. Through strategic tests, we’ll find the exact combination of copywriting, offers, and design that generates the most revenue at lowest cost.

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Frequently Asked Questions

We don’t have a lot of traffic. Can you still help?

YES! While CRO requires a fair bit of traffic, our other services such as offer analysis, email marketing, and funnel building can scale with you no matter how small or new your business is.

Our ad results have declined over the past few years. Will Conversion Architecture™ help with that?

In almost all cases, businesses that aren’t seeing results anymore are in need of offer and funnel optimization. Quality traffic is harder to come by, so the traffic you do get needs to be seen as the most compelling offer possible. What worked in the past won’t cut it today.

Do you address the user experience (UX)?

YES! We have UX expertise on the team and everything we do comes from a user first perspective. A good portion of our recommendations address usability, including font choice and colors, mobile responsiveness, and overall user flow.

What if we also need help with getting more traffic?

Yes, we can help with that! Tier 11 has over a decade of media buying expertise across Facebook, Instagram, Google, YouTube, TikTok, LinkedIn, and Pinterest. Our founder, Ralph Burns, is also the co-host of Perpetual Traffic, one of the top marketing podcasts in the world dedicated to paid traffic. 

Do we need to be an existing Tier 11 customer to get Conversion Architecture™ in our business?

Nope. While Customer Acquisition Amplification™ works best when all of the pieces are in the same place, we do offer Conversion Architecture™ as a standalone service.

We have a Shopify store. Is Conversion Architecture™ right for us?

Yes! Many of our customers are in the ecommerce space, and our experienced team can help you optimize Klaviyo and Shopify for maximum conversions and repeat customers. 

When you book a call and speak with our VP of Growth, you’ll get a chance to discuss what kind of results you’re seeing now and get a fresh perspective on what you can do to move the needle. 

We are a franchise trying to optimize for more leads. Can you help?

Yes! We’d be happy to share our franchise results with you. Book a call to learn more and get a free growth strategy.

Our high ticket coaching business isn’t doing as well as it used to on Facebook. Is Conversion Architecture™ a good choice for us?

Yes! Many high ticket coaches and information marketers have been “hit” by iOS14’s privacy changes. Many high ticket offers are seeing rising CPLs/CPAs and a lower ROAS than they used to. We have proven strategies to help lower traffic costs, but there comes a point where the next best step is to optimize your funnel to increase your average order value (AOV) and lifetime value (LTV).

The best way to do this is by updating your offers, upsells, and email marketing—which is exactly what our Conversion Architecture services were designed to do.

What if we already know which “Pinch Point” is holding us back?

If you already know the exact cause of your profit loss—such as not getting enough booked calls or not getting enough repeat purchases—then great! We’ll still take a holistic look, but your data-driven insights will empower us all to spend more time addressing the issue that your data is pointing at.

How do we know we’re ready for Conversion Architecture™?

Conversion Architecture works best when you have an offer that you are running traffic to. Because we optimize your offers as well as your funnel and copywriting, it’s never too early or too late for us to get started making your offer the very best it can be.

What’s the investment?

Pricing is specific for each project. Your cost varies depending on how much of our team you choose to engage, and if you are an existing media buying customer or if you are only working with our Conversion Architecture team. We’re happy to give you a custom quote, so apply now and we’ll start the conversation.

How soon can we get started?

We often have a waitlist, so the sooner you apply, the sooner we can speak. Click “Let’s Chat” below to start the conversion with our VP of Growth.

Ready to Learn More?

Apply below to speak with a member of our Growth team about Conversion Architecture. We’ll discuss your business goals, look at some of the numbers, and help you decide if after-the-click optimization via Conversion Architecture™ is the missing piece you need.

GET A FREE GROWTH STRATEGY

Meta Business Partner Agency

Google Endorsed Marketing Partner

Endorsed Marketing Partner

Digital Marketer Platinum Partner

Platinum Partner

Forbes Agency Council Member

Agency Council Member

Snapchat Marketing Partner

Snapchat Marketing Partner

TikTok Marketing Partner

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