BERT is officially no longer just a Sesame Street character. BERT is Google’s latest algorithm update and in this episode Amanda Powell, Director of Marketing at DigitalMarketer, tells us what we need to know to rank with the new update. She explains DM’s SEO strategy for long tail keywords and high intent searches, how we figure out what visitors are searching for to land on DM’s website, and an example of how we ranked for a high volume keyword.

EP228: Crafting Your BERT Game Plan Using a 3-Step Process

RESOURCES MENTIONED IN THIS EPISODE:

The Beginner’s Guide to SEO | Moz
The Customer Value Journey Explained in 800 Words or Less
The Ultimate Guide To Digital Marketing

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Episode 227: The 5-Step Facebook Account Audit To Do Before 2020
Episode 229: 3 Facebook Ad Tools Every Marketer Should Master Part 1