We have our own proprietary methods, but like the dynamic nature of the Facebook and Instagram platforms themselves, through rigorous testing, those methods are fluid and are being constantly updated to stay in tune with those changes.
Facebook is a fickle beast that changes things up frequently. We treat it as it deserves to be treated. (Rather like a sailor treats the ocean: with love, admiration, huge respect and just enough fear to keep us on our toes.)
What worked for you on either platform just three months ago may not work today… and besides…Facebook is way smarter than all of us.
Facebook has the resources, data, manpower and ambition to stay ahead of the curve, permanently. So you can’t “beat” Facebook. There is no “code to crack”. We don’t believe anybody who tells us otherwise.
Instead, we’ll apply what we know works best to grow your business: diligent discipline, best practices and mountains of humility and flexibility to get results focused only on quicker and bigger growth of your business.