Episode 178: How Michael Stelzner Grew Social Media Examiner WITHOUT Paid Traffic

By December 4, 2018 No Comments

Is it possible to run a successful marketing blog without paying for traffic? Mike Stelzner sure thinks so. And he’s got the numbers to back him up.

Mike shows the hosts how he made $1.4 million in his first year of starting his blog, Social Media Examiner, through only organic traffic. He explains his editorial calendar, email newsletter schedule, and his social media strategies. He also dives into the current state of social media and how to utilize the platforms for video content.


  • How to turn readers into customers without paid traffic
  • Mike’s formula for success: Great Content + Great People – Marketing Messages = Growth
  • Social Media Examiner’s original email newsletter schedule, the current schedule used and how long new subscribers are omitted from marketing messages
  • How you can strategize for SEO without an internal or external SEO expert
  • Why asking your customers what they want to learn about versus assuming what they want to know will help boost your readership


Social Media Marketing Podcast
Social Media Examiner
Social Media Marketing World, San Diego
Mike on LinkedIn
Writing White Papers: How to Capture Readers and Keep Them Engaged
Launch: How to Quickly Propel Your Business Beyond the Competition

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Episode 177: How a Local Contracting Business used Facebook Ads to Earn $1.9 million in Sales in 12 Months
Episode 179: Beyond the Click: Using “The FSMC Formula” to Prevent Follow-up Failure