Podcast

Episode 196: Instagram Ads—What You Should Know

By April 9, 2019 No Comments

This week’s topic is Instagram advertising—should you be advertising on Facebook and Instagram?

Ralph and Molly give you a breakdown for advertising on Instagram and talk about why advertising on both platforms is so important in today’s marketing world. They also give us all access to screenshots of the backend of some of Ralph’s client accounts, which can be found in the slides linked below.

Episode 196: Instagram Ads—What You Should Know

IN THIS EPISODE YOU’LL LEARN:

  • What “The Breakdown Effect” is and why it so greatly affects your ads
  • There are 500 million daily active users on Instagram with an average of 50 minutes spent on the app per day, per user
  • How to best leverage Instagram by using videos and optimizing for the “Swipe up” action
  • Why you shouldn’t turn ads off of either platform despite their performance—there’s a beer metaphor that will explain everything (thanks Mike Rhodes!)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

The Breakdown Effect

Check Out on Instagram | Instagram Info Center

Facebook’s Ad Guide

Tier Eleven

DigitalMarketer Lab Elite

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Episode 195: How to Use Facebook Ads to Grow Your Local Business
Episode 197: Using The Facebook Attribution Tool for your Facebook Ad Campaigns