How do you build a sustainable relationship with your target market? That’s the question special guest Kyle Lemaire, Founder and CEO of Indepreneur, set out to answer. What he learned can be profitably applied by any business – especially the music industry.

Listen to learn how he took a relatively unknown musician and generated 22,000 Facebook fans in 6 months, sold out two shows in a foreign country they’d never played, and how you can use his music marketing strategies to successfully run and scale social media and paid traffic campaigns.


  • How to create a sustainable business in an industry where the only model before it was to pump hundreds of thousands of dollars into a career (« This will help you avoid being a one-hit wonder).
  • How Kyle was able to generate $26,000 in six months for a musician by giving away an album for free (« And how this created more engaged fans moving through the Customer Journey).
  • The two-step Facebook ad strategy you can use to break into a market that hasn’t heard of you yet and generate customers (« This is how he sold out two shows in a country the artist had never played).


Take the Audio Trip Registration
First Facebook Video View Ad for Artist Nino Bless
Second Facebook Video View Ad for Artist Nino Bless

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Episode 111: Control Your Facebook Ad Experience: Bidding, Relevance Score, and Probability of Action
Episode 113: Facebook Interest Targeting Expansion: Should You Use It in Your Campaigns? [Case Study]