The Perpetual Traffic Podcast

Hosted by Tier 11 Founder & CEO Ralph Burns and Molly Pittman of DigitalStrategyBootcamps.com

Episode 214: How Tier 11 Increased ROAS 77% and Nearly Doubled Sales Page Conversions Using Pre-Sell Engagement Content

What is pre-sell content? It’s a piece of content your prospects see before you ask them to buy your product. Here’s where most marketers get confused—pre-sell content isn’t a blog ...
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Episode 213: The New Facebook Messaging Landscape with Mikael Yang of ManyChat

In this episode, Molly and Mikael Yang, CEO and Co-Founder of ManyChat, go in-depth on the upcoming messaging landscape. They talk about Facebook’s goal for the future of messaging, hear ...
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Episode 212: 3 Essential Tactics Every Facebook Marketer Should Know

This week we’re talking about 3 major topics trending in the Facebook ad world and why they are essential for every Facebook marketer to know: asset customization for placements, instant ...
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Episode 211: The #1 Reason Why You Can’t Scale Your Facebook Ad Campaigns

Did you know that the six inches between your ears has the single BIGGEST affect your Facebook advertising success? For example, one of the biggest things that stood in Ralph's ...
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Episode 210: Are You Making These Critical Facebook Conversion Tracking Mistakes?

Facebook marketing is a 3-legged stool and most marketers are neglecting the third leg: conversion tracking and dev. Even huge businesses aren’t utilizing the Facebook pixel correctly. In this episode, ...
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Episode 209: Here’s How Rick Barker Launched Taylor Swift’s Music Career on Social

We know you’ve heard of Taylor Swift—but you may not have heard of the person who helped her rise to fame: Rick Barker. Rick is a music industry legend. He’s ...
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Episode 208: Facebook Advertising: What’s Working Now

This episode is dedicated to what Facebook advertising strategies are working right now (since they are always shifting and changing). Ralph and Molly give us juicy updates on the new ...
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Episode 207: 6 Scroll-Stopping Facebook Ad Copy Secrets Every Advertiser Should Know

This week we’re talking about one of the most important, and difficult, parts of ad campaigns—the copy. In this episode, expert copywriter Alex Cattoni sits down with Molly to talk ...
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Episode 206: How to Leverage the 5 Levels of Awareness on Google

How do we grow brand awareness? By meeting our audience in the right place, at the right time. Learn to do just that with Mike Rhodes, Founder and CEO of ...
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Episode 205: The Secret to Hooking the Right Customer

This week we’re talking about something in advertising that gets glossed over too often and isn’t focused on enough. Creating the right hook for the right audience. One of the ...
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