Episode 391: A Quick Strategy to Improve Facebook Campaigns


When it comes to using bid cap and cost cap in your ad campaigns, how do you balance getting the right customers but also increasing your volume and scaling? 

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Kobi Topaz of Tier 11 for a quick look at What’s Working Now: Big Cap/Cost Cap Edition. When do you use bid cap and cost cap strategies in your campaigns? Kobi says they really help with minimizing costs and saving the accounts on horrible days. Their main purpose is to balance things out. He walks us through structuring a campaign and when/how to use cost cap and bid cap to meet your goals. The important thing to remember, he says, is that the algorithm changes every day, so you’ve got to test. “Don’t fall back on what worked millions of years ago in Facebook time.”

Listen in for some helpful tips for optimizing your campaigns while minimizing your costs.

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  • The key differences between cost cap and bid cap
  • Two important things you have to have in place before using these strategies 
  • How, when, and why to duplicate your campaigns
  • What Facebook is looking for when they rank your ads



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