Episode 60: All I Really Need to Know About Paid Traffic I Learned at a Kid’s Birthday Party

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Whether you’re a paid traffic rookie or grizzled veteran — this episode of Perpetual Trafficwill focus (or refocus) your energy on the five foundational elements of successful ad campaigns. Molly opens the episode with an analogy that makes remembering these fundamentals a snap.

IN THIS EPISODE YOU’LL LEARN:

  • How to apply the most critical aspect of every paid traffic campaign, the “Hook” or offer. (Get this wrong and the rest of the campaign doesn’t matter)
  • How to increase the conversion rate on your ads using specificity. (Specific copy can be the difference between a winning and losing ad campaign)
  • How to keep your traffic from clicking the dreaded back button by maintaining “scent” from ad to landing page.

Plus, the Perpetual Traffic team gives examples of traffic campaigns that get these foundational elements right.

Want to work with us? It all starts when you click here

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Crafting a Digital Advertising Plan

Download the slide presentation by clicking here.

Join DM Lab – Want access to Molly’s complete training entitled “How to Build a Profitable Facebook Ad Campaign”? Get Molly’s presentation (and much more) by joining DigitalMarketer Lab for just one dollar.

Already a DM Lab member? Access Molly’s full presentation, “How to Build a Profitable Facebook Ad Campaign” by clicking here.

Traffic & Conversion Summit – Learn more about our flagship event in San Diego, California.

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer – Ryan Deiss, co-founder and CEO of DigitalMarketer, and the Perpetual Traffic crew break down how to create an offer that people actually want to buy.

Episode 45: 5 Proven Facebook Offers that Convert – The Perpetual Traffic experts reveal the “secret sauce” to 5 proven Facebook offers that work.

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale – Molly is sharing her 7-step system for campaign and marketing strategy creation.

Episode 60 Transcript (swipe the PDF version here):

Keith Krance: Hello. Welcome back to Episode 60 of Perpetual Traffic! We’ve got Ralph, Molly, and myself on again today. How are we all doing?
Ralph Burns: Good.
Molly Pittman: Awesome.
Keith Krance: Wicked good.
Molly Pittman: Woo!
Keith Krance: Getting towards the end of summer here. It’s been a nice couple weeks weather-wise out here in Seattle. It’s kind of bittersweet because summer’s ending, but it’s also heading into the fall which probably 80% of businesses will see things really pick up; things usually slow down in August. It’s an exciting time so, love getting to Labor Day. Hopefully, you’re excited for your business too.
Ralph Burns: It’s the most wonderful time of the year too when the children go back to school.
Keith Krance: Yes. Yes. We’ve got a pretty big announcement actually. There are been some people asking is the DigitalMarketer doing Traffic & Conversion next year or what’s the story? We haven’t heard about it. It’s been top-secret.
Molly Pittman: We just started selling tickets: Super Early Bird at 65% off. Available at trafficandconversionsummit.com. This will be the eighth Traffic & Conversion Summit. It’s March 10-12, 2017 in San Diego at the Manchester Grand Hyatt. If you’re planning to go, or you’re thinking about going, definitely grab your ticket. It’s the lowest price that it will be. Also, if you’re a Lab Member, we are doing at 30% discount on your ticket.
Keith Krance: Wow. Cool.
Molly Pittman: Yeah, if you’re a Lab Member, you will get a coupon code you can use on the order form and you’ll get 30% off. Yeah, Traffic & Conversion Summit is probably my favorite thing that we do a DigitalMarketer and if you want to come meet Ralph and Keith and I, come to T&C; I’m sure we’ll be doing something fun.
Keith Krance: We don’t know yet.
Molly Pittman: Yeah, but we would love to see you guys there.
Keith Krance: It’s probably the biggest event in the digital marketing space. It’s an epic event. I’ve never seen so much good feedback on your guys’ event. It’s just unbelievable. Last year, the year before, it gets better every single year. People are so impressed. It was really impressive on how smooth it went last year, and it was really cool to see behind the scenes. It was crazy how Ryan and Richard and Russ and you weren’t even stressed out because it was so dialed in. A lot of times you hear behind the scenes is crazy when companies have events. That’s what you always hear actually, but I remember you guys were all like, “I can’t believe how smooth this is going,” which is really a testament to the whole event.
When Molly says prices are as low as they ever will be, she’s 100% accurate here. I remember you guys actually did a great webinar almost a year ago, and you talked about how you promote an event, and you went through the whole process of Super Early Bird, then Early Bird; basically, the price goes up every few weeks to a couple months, and then they sell out. I remember last year, I had so many people reaching out to me: “Keith, can you get me tickets to traffic and conversion?” It sold out.
Molly Pittman: Yeah, this is not scarcity for the sake of scarcity. We will raise the price three times, so it will raise again in a few weeks, and when it sells, it sells out.
Keith Krance: There’s only so much space at that hotel, and I think you guys use every square inch of it. If you’re in the digital marketing space, T&C is a must-go event. Write it on your calendar now. What are the dates again, Molly?
Molly Pittman: March 10-12, 2017.
Keith Krance: March 10-12. Mark those dates and get there early. Consume all the content. It’s awesome!

Recently, Molly did a webinar with DigitalMarketer about how to build a profitable traffic campaign and went through a five-step process showing a bunch of different examples and got a lot of great feedback on this webinar. So, today, we’re going to go over the core elements of the five elements on the podcast. Now, if you want to watch the entire webinar, you guys have a recording of it inside DM Lab, right?

 

Molly Pittman: Yeah, we do under the “What’s Working Now” tab, and I will also make sure my slides are available to download on the show notes.
Keith Krance: Cool, so the slides will be available on the show notes page. The recording of the webinar though is actually inside DigitalMarketer Lab, so you’ve got to be a member to be able to access that (Not a DM Lab Member? Learn more here.).

Today’s going to be some good stuff. We’re going to go through examples. Let’s get right into it. Molly, what’s the frame here? What’s the story? How do you do this?

 

Molly Pittman: When I was going to build this presentation, I really wanted to explain the fundamental elements of a successful traffic campaign. Before we started recording today, we were talking and Ralph’s like, “Molly, I still listen to all of your trainings, I listen to Keith’s. I’m learning every day, because everyone has a different perspective on this stuff.” Sometimes, no matter how good you are at traffic or marketing, you really need to be reminded of the fundamentals; the keys to what makes a campaign successful.
I wanted to do a webinar and a training that really hit on those elements without being basic and boring, so I was trying to think of a good way to explain how to build a successful traffic campaign that would relate to real life. I started thinking about the idea of giving people a gift. I was on the treadmill late one night, we’re doing a Fitbit challenge here at DigitalMarketer, so I was trying to get my steps in, and I started thinking, “Wow, marketing campaigns and traffic campaigns are really similar to giving someone a gift.”
Imagine you’re about to go to a party. One of the things you’re going to need is wrapping paper to wrap the gift you’re bringing to the party. Say you’re going to a birthday party for a little girl, and you go to buy wrapping paper, and you actually wrap her gift in Cars wrapping paper. It’s like very boyish, and I’m not here to be politically correct, but if we’re looking at how the world works, you probably wouldn’t show up to a little girl’s birthday party with wrapping paper that has red cars on it. You would probably go with the Disney Princesses.
Same thing if you’re going to a graduation party. You go to a graduation party, and you wrap this gift in paper that says “baby” on it. Unless this person happens to be graduating and having a child, that’s pretty confusing.
Keith Krance: That’s one hell of a party.
Molly Pittman: It’s like, “Uh, thanks. Are you trying to tell me something?” Then if you go a little bit deeper, and you think about an actual card you would give someone, this is you actually writing something to this person, you wouldn’t go to a little boy’s birthday party and give him a card that says “birthday girl” on the front with princess wings and a big pink ribbon. That would be speaking to the wrong audience. If you show up to the little boy’s birthday party, and he opens the gift and it’s a baby doll, he’d probably be like, “I didn’t ask for this. This doesn’t make sense. This isn’t for me.”
If you start to think even a bit deeper to a concept where you received an invitation to a party in the mail, and if you’re looking at the slides you’ll see I used an example of an invitation that says, “It’s a party! Joshua is turning five,” and he’s all happy. It’s his birthday party. It’s going to be fun. So you go with the expectation that this party is for a boy. Imagine if you showed up and it’s princess themed and there’s pink everywhere and tutus. That would be confusing to you. Through the design elements of the invitation, you had expectations about what this party was going to be like when you showed up.
If you show up and it’s not what you expect, you might look around and say, “Did we go to the wrong room? Are we in the wrong place?” Really, this is a big analogy, a life analogy, as to what a lot of people are doing with their marketing campaigns and their traffic campaigns. They don’t understand the fundamental elements of a marketing campaign, and that’s why it’s not working. It has nothing to do with how you bid inside of Facebook or click this button or don’t click this button. Although the step-by-step stuff is really important, if you don’t have the fundamental elements of a campaign in place, it’s not going to work.
If you look at this party, card, gift, invitation analogy I’ve been using, ad campaigns work the exact same way. If you think about the present, what you’re actually bringing to the party to give to this person, well that’s your offer. That’s your product, that’s your service. That’s your blog post. That’s whatever you’re trying to get them to click to and do. Whatever you’re enticing them with in the ad, that’s the offer. Well, a lot of people are taking baby dolls to little boy’s birthday party and they’re like, “This doesn’t work. Traffic doesn’t work,” and it’s, “No, it’s your offer, no one wants it.” You simply have a bad offer.
They’re either taking a good offer to the wrong party, or they simply have a gift no one wants. Everyone takes it back and returns it for something else. No one wants that offer. Your offer is the first element of a successful marketing and traffic campaign. The second is the copy, so that’s the card you bring to the party that really speaks to that particular person. It’s what you write out, it’s how you speak to them. Well, a lot of people are writing copy that speaks to the wrong person. They’re bringing the graduation card to the baby shower, and they’re wondering why people aren’t responding, or why people are confused and it’s because they’re speaking to the wrong person in the wrong way.
Then the next step, the creative, this is the imagery. It’s the video you use to sell your offer. This imagery portrays the marketing message, and that’s really like the wrapping paper of a gift. The wrapping paper is what portrays what’s inside. If you mess up on the wrapping paper, you’re using the wrong creative.
Number 4 is ad scent, so this is really the match between your ad and your landing page. Is the imagery similar? Is the offer similar? Is the copy similar? A lot of times you’ll click on an ad, and you’ll go to a page that looks and feels and says something totally different than the ad said, and people immediately hit the back button. This really relates to part of the analogy where you receive an invitation for a graduation party and you show up and it’s a baby shower. A lot of people are doing that. They write ads that they think are going to get a lot of clicks, but in no way does that ad actually relate to what’s on the landing page and people hit the back button.
The last element is targeting. This is the idea where you build this beautiful, awesome campaign or you planned this wonderful birthday party, and then you invite the wrong people. You throw this birthday party that’s awesome and fun for kids and then for some reason, you don’t invite any kids; you only invite adults and you wonder why no one has fun. That last element, targeting, is really about putting this awesome marketing campaign in front of the right people.
Keith Krance: This is interesting. Number 5 is targeting, which is who you’re going to invite to the party. Notice how that wasn’t Number 1. A lot of times we see in surveys and we see from the questions we get from people that everybody wants to learn how to find their perfect target customer using Facebook ads, or how to use all this super ninja optimize bidding and all these things, and notice how that was Number 5. It’s one of the critical five elements you have to have, but if you don’t get Number 1 right, then there’s no way you can actually have success.
Molly, you recently did an article and some webinars about showing how you generated like 120,000 leads off one main campaign. One of the reasons you were able to do that was because your offer was so good. Can you elaborate a little bit on what an offer is in terms of traffic because there are different definitions of offer?
Molly Pittman: Offer is really whatever you’re sending traffic to. If you’re sending traffic to a blog post, but the blog post isn’t something that people actually want to read, it’s not going to work. The offer can be anything from your product or service, what you’re actually selling, to a blog post, to a webinar, whatever you’re sending traffic to, that’s your offer.
Keith Krance: The “hook,” another word is “hook.” It’s the reason why people are clicking on your ad. For your sales offer might be a $300 physical product, but that might not be the actual offer of your ad. Sometimes it is. Some of our ads, our main offer, is actually their most popular product. It’s a physical product, and we’re taking people directly from Facebook ads to that. A lot of times the offer is a Lead Magnet, like a swipe file download or sometimes it’s a webinar registration. Sometimes it’s an article that you want somebody to read to get to know your brand and then maybe click through from there. That hook, that’s got to be right. Once you get that right, it makes the rest much easier.
We’ve talked about this a lot. Ryan Deiss came on Episode 43: Four Steps to Crafting and Optimizing the Perfect Offer, and then in Episode 45, Ralph and I piggybacked off that with Five Proven Facebook Offers that Convert.
Ralph Burns: The hook is the front facing thing you’re showing to your cold audience, but it really is, if you look at it, you’ve got to begin this whole thing with the end in mind. I think Ryan actually asks this in a lot of his trainings, “What is your core offer?” What’s the thing you want them to buy? You’re going to put a few steps ahead of your offer. You might have a Tripwire in front of that. You might have a Lead Magnet in front of that. Maybe in front of that, you have a blog post or maybe you have a video ad or maybe somewhere in there is a webinar, so the hook that Keith’s talking about is directly related to that thing you ultimately want them to buy.
It might be a splintered piece of it or something that’s directly related to the pathway that you’re going to take them down into your sales funnel. That hook or offer really has to resonate as the front facing advertisement and the thing you’re offering to those people on, in this case Facebook, or any other medium to pull them into your sales funnel, so you can eventually cultivate them and get them to do what you really want them to do, which is to buy one of your products or your services, which is your core offerat the end of the day.
Molly Pittman: Bam!
Keith Krance: Kablam!
Ralph Burns: Kablam!
Molly Pittman: You’ll find examples of good offers in the slides. I’ve included a lot of examples in this presentation, but on the first slide in the offer category, the one on the left is a great offer. It’s a $99 Austin Dentist coupon and it says, “Overdue to see the dentist? Sign up for our $99 super dental special. You’ll love it. Here’s what you’ll get: professional dental cleaning, x-rays, full dental exam.” So, for a local business that’s trying to generate new customers, this $99 coupon is a great offer to make to the local area. It’s something that people want. I signed up for it.
It’s not, “Hey, come to the dentist. We’re really good.” There’s a reason for people to come to that dentist. They’ve given them a special offer. Same thing with the ad next to that one from Survival Life. They’re selling an Ever Strike Pro for just a penny. It’s a lighter that’s waterproof and the image is really portraying that. It has water trickling down on the light and the flame is still going. This is a great offer for survivalists and people who are outdoors a lot. Who doesn’t want a lighter that’s waterproof? That’s really, really cool, especially because it’s only a penny. These are just two good examples of making an offer that people actually want.
Ralph Burns: Cool.
Keith Krance: Love it.
Ralph Burns: Kaboom!
Keith Krance: Let’s talk about how the copy and the card relate to the offer.
Molly Pittman: Your copy should convey why your offer is something that people want. Like we were talking about hooks earlier, which you can learn a lot in the episode where we talked about the Ad Grid. What are different reasons that particular people would want this offer and how can you convey that in written form in your copy? I think there are some great examples in these slides of good copy and they all looked different. There are different links of copy. They say different things, but what they’re all really good at is speaking to that offer and why you should take action on the offer.
For example, there’s one from Galvanize in Austin and it says, “In six months, you’ll learn the tools and skills you need to make an impact as a programmer.” It’s really simple, but it’s using specificity and numbers to convey its offer. It says, “Learn to code in Austin,” so there’s specificity there and the actual city. That’s what caught my attention when I was scrolling through the news feed and then it says, “97% of Galvanize graduates are employed within six months and have an average starting salary of $77,000.” It’s really hard not to click on that ad if you’re interested in becoming a programmer.
It only takes six months, you’ll learn everything you need to be a good programmer, 97% of the people that graduate are employed within six months and have an average starting salary of $77,000. They’re using a lot of specificity and really a very simple ad, but the copy is speaking to the end benefit and what their offer can do for the individual, and I think that’s wonderful.
To the right of that is one of our ads for a Lead Magnet about email marketing and it says, “The average adult receives 147 emails a day.” Again we’re using a number in there, a specific number. We’re really probing a pain point there like, “Hey, people’s inboxes are cluttered. How are you standing out?” If you read that, you’re like, “Oh, maybe I’m not doing enough with my email marketing.” Then we give them a solution: “We can help generate more opens, clicks, and sales which is all benefit-based using our seven-step email formula.” In the end, we created a problem for them, and then gave them a solution all in three sentences of copy.
Keith Krance: I think the key with everything you’re saying here is specificity. In that example that you used for the DM ad, it’s how many steps? It’s seven steps. What is it? It’s an email formula. For what? For generating more sales. It’s really specific. That offer is not a free video tutorial on email sending.
Molly Pittman: Right.
Keith Krance: Nobody wakes up in the morning and says they want a video tutorial. At least, I don’t. I don’t think you guys do, either.
Molly Pittman: No.
Keith Krance: That’s not specific enough.
Molly Pittman: Yeah, and you want to stand out in the inbox. People don’t want to read a 300-page e-book on how to be better at email marketing. There’s no end benefit there. The end benefit here is, “Hey, there’s a problem. The inbox is full. It’s a competitive place. What are you doing to stand out?” All of that was manufactured in the ad. I just did research to find facts about email marketing and then the solution happened to be this Lead Magnet.
Keith Krance: There are so many different ways to write ads, but I think that’s a great ad because it’s like a, “Did you know?”—“I didn’t know I received 147 emails a day. Holy cow! What do these guys have to say about?”
Molly Pittman: Absolutely.
Keith Krance: It’s a great ad but it’s really, really, really specific to one specific problem.
Molly Pittman: Couldn’t agree more.
Ralph Burns: Love it.
Keith Krance: So what’s Step 3, Molly?
Molly Pittman: Creative.
Keith Krance: Creatives? I’m darn creative.
Molly Pittman: Yeah, the creative.
Keith Krance: All right. Love it. Let’s move on to the wrapping paper.
Molly Pittman: Gone are the days where you can just create ads that are brightly colored or really eye-catching to get clicks because those clicks aren’t qualified. Your image or your video must portray the marketing message that we were just talking about with the copy. Your image should stand out and people should want to click, but the right people should want to click.

Going back to the examples in the slide, I’m looking at the one that says, “Not all wounds are visible,” and it’s for an e-counseling company. They do counseling online and the image is really simple. It’s a nice royal blue background which really catches your attention and it says, “Not all wounds are visible,” which is a great hook for e-counseling Then it has two Band-Aids next to it so they are literally playing off of the word “wounds” and using Band-Aids as a visual. This was such a creative play on the words that are used within their industry, so I just thought that image was really incredible.

Ralph Burns: When they say a picture is worth a thousand words, that one is and you can do this in a lot of ways. Sometimes you just have to do something that’s a pattern interrupt or stands out from people in the news feed. Ask yourself, how can you get that image to tell that story visually?
Molly Pittman: Same thing in the next slide, the one on the right from Crew. It says, “We can’t build Rome in a day, but in less than 24 hours we can find someone to build it for you. Apps, websites – whatever your empire requires.” The image is actually a mobile device with guys dressed in black coming from the ceiling, and it looks like they’re about to work, physical work, on this phone. Although of course people aren’t actually going to go work on the cell phone to build the mobile app, they’re being very literal and they’re playing off of this idea of building an app for you.
Ralph Burns: It’s like a giant phone with many little mini minions that got their uniforms. One of the little guys is basically repelling down to be working on it. When you first see it, you can totally visualize what you’re trying to express.
Keith Krance: If you just don’t have much in the way of creativity, you can get stock photos and then you can use Canva, which we referred to in the last episode. We found if you use those stock photos, if you just change it slightly, like add some saturation or add some chrome, it doesn’t look like a stock photo anymore, and it really pops in the news feed.
Go to Stockphoto and get a subscription, or find some royalty-free images, and you can create these sorts of things really, really quickly. It’s got to relate back to your offer though. That’s the big thing. You don’t have to get it exactly right. As long as it stands out you’re going to be in good shape.

 

Molly Pittman: Bam! The next one is ad scent, and this was the part of the analogy where the invitation should set expectations that are then met at the party. A lot of people make this mistake. Their ad looks very different from their landing page. If you’re able to maintain consistency between design, imagery, the benefits of the offer, the hook, and the offer itself between the ad and the landing page, you’re really going to increase your conversion rate. You’ll see examples in the slides of people, like Universal Orlando, doing this poorly. There is an ad that says, “Fourth night and third day free, Universal Orlando,” and you click over to the landing page and there is no mention of that particular offer on the landing page at all. You can buy other vacation packages, but that offer that they made in the ad isn’t on the next page.
There’s another one with Whole Foods. They’re giving you a delivery code to use Instacart to order groceries, and you click over to the page, and its terms for appeasement of free delivery credit make no sense. You’re in the help center for Instacart. You should send traffic over to a page where people can actually order their groceries and use the coupon code.
It seems like common sense, but it’s a big mistake people make. When you go to a page that doesn’t look right, doesn’t feel right, the benefit, the offer isn’t what you expected, you immediately hit the back button. That’s not good for traffic campaigns. You want people to click and get the same experience on the landing page that they got in the ad. That’s really, really important and something that a lot of people don’t talk about in my opinion.
Ralph Burns: Yeah, I totally agree. When you don’t have that ad scent or that message match between your ad creative and copy as well as your landing page, people back click. That back click button is so close, it’s right up there. It’s like a thumb away on a mobile device. You’ve got to make sure that whatever you’re trying to portray in the news feed, in the case of Facebook or a display ad or whatever it happens to be, is the same message that you get when you land on the landing page. We were just doing an ad account this week for a new potential customer and all their ads had pictures of cows on them sending them to a webinar for a real estate offer. It was the most confusing thing I’ve ever seen.
Ralph Burns: They were getting clicks for cow lovers, but I think what they were trying to do is they were trying to get people’s attention, but it’s not in the right way. People don’t get duped easily on Facebook, especially, or just in advertising, in general. Now, we’re all somewhat jaded and that back click button is so close. Don’t try and fool people by getting a click because they’re just going to back click anyway.
Keith Krance: Well, you’re getting penalized for that even more now, click baiting.
Ralph Burns: Yes.
Keith Krance: Facebook’s even looking for that because a lot of the news sites are using massive click bait.
Ralph Burns: Right.
Keith Krance: To get people to click on something that’s completely different than what they’re actually reading when they get to their website.
Ralph Burns: Right, “Three ways to get healthy and you’ll never guess what number three is. Click here to find out,” like that link baity stuff. Absolutely, Keith, so it does nothing to help you. You might get your ad account banned, and it’s just going to raise your cost as well. There is relevant score that is related to bounce from your ad to your landing page. We see it all the time, and if it doesn’t match your ad costs are going to increase and your conversions are going to lower.
Molly Pittman: You don’t want that.
Then, the last one is targeting, and definitely check out Episodes 8and 30 for more information on targeting, but like we hit on earlier, you can build the best campaign, but if you put it in front of the wrong people, it will fail. The example I use here in the slides is related to yoga. So, if you are selling online yoga courses or physical products around yoga or a yoga book, anything in that market, most people would go into an ad platform and type in the word “yoga.” If you see in the example, in the United States that would reach 26 million people.
It’s just too broad, especially when you’re starting out and you’re just testing. You really have to figure out where the avid part of the market’s hanging out. On the next slide, on slide 60, I had interests like Manduka—they create physical products. Other interests in the yoga space include, yoga wear, my yoga online—so where people actually go to take online yoga courses—yoga apparel, Unze yoga apparel—they sell yoga products, Yoga and Life which is a yoga blog. These interests give us a more specific group of people that are actually practicing and doing yoga verse going really, really broad right off the bat.
Keith Krance: Great example. Perfect example here. I think you used a Tiger Woods analogy way back when, and this is the same kind of thing. If you’re in the golf niche and you’re trying to sell a golf product or a golf series or whatever it happens to be, you wouldn’t target Tiger Woods because that’s far too broad, just like your yoga example here. The great thing is Facebook will, once you actually put in that seed keyword, give you lots of suggestions. You click the little suggestions tab and that’s really helpful if you’re on the Facebook ad platform.
Ralph Burns: Yeah, it’s great.
Molly Pittman: Absolutely. Yeah, so those are the five elements, and I think as simple as it sounds. If you can hit the nail on the head with all five, you will succeed, your traffic campaign will succeed.
Keith Krance: Yes. Love it, love it. So remember, you can download the entire slide presentations so you can see all the examples. And if you’re a DigitalMarketer Lab Member (Not a DM Lab Member? Learn more here.) you can get access to the recorded webinar, but you also can get 30% off your Traffic & Conversion 2017 tickets, which is pretty cool. That’ll definitely pay for itself. Other than that, thank you for listening. We hope this has been helpful for you.
Please go back and listen to those episodes that we recommended because, like we said, hearing this stuff over and over again is really important because it’s just the key foundations to long-term success. These are the core elements to success, so get your offer right, get your ad scent right, get your ad copy right, and your targeting will be easy. All right, Facebook will do a lot of the hard work for you with their amazing algorithms, so do the work. It’ll be worth it. Hope you enjoy this podcast and we can’t wait to talk to you next week. See ya!
Molly Pittman: Bam!
Ralph Burns: Bye, bye.

 

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