Episode 10: Content Marketing + Paid Traffic: Part 2 – Hooks, “Greased Chute” Intros and Johnson Boxes

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In the last episode of Perpetual Traffic, Russ Henneberry, Director of Editorial at Digital Marketer, joined the Perpetual Traffic crew to cover the process used to plan a piece of blog content to use in a paid traffic promotion.

Russ is back this week to discuss the second half of the process — the actual writing and formatting of the blog content.

IN THIS EPISODE YOU’LL LEARN:

  • How to create a “hook” that stops prospects dead in their tracks to click on your content.
  • How to create a “Greased Chute” opening to your content that gets your prospect to “slide” down the page to reach your call-to-action.
  • A simple way to get the attention of your prospect and get them to dive deeper into your content.
  • 2 types of call-to-action (Banners and Johnson Boxes) to add to your content to attract direct clicks from your content.

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LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

The Ultimate List of Blog Post Ideas – Get our famous list of 212 blog post ideas — you’ll never run out of content ideas again.
Headline Swipe File – Get 72 proven headline formulas you can use to create a great “hook” for your blog content.
How to Increase Sales Letter Conversions (Without changing a single word) – While this post uses a sales letter as an example — the principles apply to blog content, email copy and anything else you are publishing online.
Johnson Box Code – Copy and paste this little piece of code into your blog post to create a Johnson box with a call-to-action inside.
6 Headsmackingly Simple Ways to Write Better Blog Posts – This article expands on the different methods for making blog content more consumable.
Developing a Content Marketing Strategy

Thanks for listening!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note in the comment section below!

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