BERT is officially no longer just a Sesame Street character. BERT is Google’s latest algorithm update and in this episode Amanda Powell, Director of Marketing at DigitalMarketer, tells us what we need to know to rank with the new update. She explains DM’s SEO strategy for long tail keywords and high intent searches, how we figure out what visitors are searching for to land on DM’s website, and an example of how we ranked for a high volume keyword.
EP228: Crafting Your BERT Game Plan Using a 3-Step Process
RESOURCES MENTIONED IN THIS EPISODE:
Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.