Episode 418: Creating Killer Tik Tok Ads with Savannah Sanchez

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Want to create killer ads on TikTok? Stop thinking like an advertiser and start behaving like a content creator.

On today’s episode, Ralph and Kasim continue the TikTok advertising discussion with Savannah Sanchez. 

The distinct audience targeting and ad development options on TikTok mean that ads on the platform are way ahead of Google and Facebook. And if you’re already using Facebook advertising, TikTok’s advertising tool will seem fairly straightforward. The even better news is that you don’t have to chase followers to get your ads seen on the platform. TikTok prioritizes good content above everything else. 

Listen in as Savannah shares some of the top-performing TikTok ad templates and pro tips on how to create a TikTok ad that drives engagement and gets you noticed. 

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IN THIS EPISODE, YOU’LL LEARN:

  • Best practices on how to run ads on TikTok
  • All you need to know before you start running ads on TikTok
  • Behavioral targeting and why TikTok users hate ads
  • Creative hooks that work well on TikTok ads
  • Savannah’s top 5 TikTok ad templates
  • Understand that TikTok is not for all types of brands
  • The pros and cons of using TikTok’s automated creative button
  • How to manage your TikTok ad spend,  placements, and targeting

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