Episode 352: How to Make Your Clients REALLY Happy with Taylor McMaster, CEO and Founder of DOT & Company

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Everybody wants their clients to be happy, but it doesn’t just happen by default. 

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Taylor McMaster, Founder and Client Account Manager at DOT & Company. Taylor manages client relationships for digital marketing agencies, which means she’s basically every agency’s dream. As a customer advocate, she’s passionate about proactive communication, welcome gifts, regular updates, learning about the client’s needs and preferences, building trust, and ultimately a long-term relationship.

Listen in for some great tips on optimizing the customer experience from someone who’s really awesome at it.

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IN THIS EPISODE YOU’LL LEARN:

  • Why the first 90 days with a client are so critical (and how to build trust) 
  • Do’s and don’ts when communicating with clients
  • How a client-facing account manager can also protect the team
  • Ways to make your client feel like they’re your only client

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

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