Episode 437: Important Black Friday/Cyber Monday Tips with Savannah Sanchez


Want to get the most out of Black Friday and Cyber Monday? Stop having big sales offers every month.

On today’s episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss Black Friday and Cyber Monday marketing. According to Savannah, Black Friday remains one of the busiest shopping days of the year. However, the season’s relevance is on a slow decline. The emergence of November-long sales and multiple offers throughout the year are slowly diluting the importance of what was once the most important day for most marketers and retailers.

Tune in to discover some super-digestible tips on running holiday shopping ads and getting the best out of the most intense holiday shopping period of the year. Discover why Kasim believes Performance Max for Black Friday is like nuclear technology: it could save humanity but also blow up your garage.

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  • How to prepare for Black Friday (BF) and Cyber Monday (CM)
  • Testing ads for the holiday months
  • Using TikTok for BF Prospecting
  • The best time to launch a Black Friday marketing campaign
  • Marketers are shooting themselves in the foot with early Black Friday deals
  • Are Black Friday deals still effective?
  • Marketers need to stop creating a false sense of scarcity with their products
  • Dealing with attribution on TikTok



Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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