Episode 390: Optimizing Facebook Campaigns in 2022 and Why Your Bid Strategy Matters

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Are you getting similar results with every ad campaign even when you try to switch things up? 

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Kobi Topaz of Tier 11 to pick his wicked-ninja brain about ad campaign optimization. The guys don’t go easy on him. They demand that he share knowledge bombs—at least one hack/tip/trick in particular that he really doesn’t want to give away—to earn listeners’ trust. They also ask him very easy questions like: Where is the real source of truth? Apparently, he really is a ninja because he gives some great answers. He also shares his insight and expertise on story-based ads, deep dive avatar research, optimization schedules, and how to get good leads for cheap.

Listen in for some knowledge bombs you can apply to your ad campaigns today.

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IN THIS EPISODE YOU’LL LEARN:

  • Why transformational story video ads work better than anything else on Facebook 
  • Where the most helpful avatar data comes from (and how to get it) 
  • What you should know about cheap leads, good leads, and impulse leads
  • How to make sure the attribution model on the platform matches the actual numbers 

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