We’re doing things differently in this episode.

Episode 215 of Perpetual Traffic is AMA-style, dedicated to YOUR questions. Molly and Ralph fill you in on the upcoming Facebook shift to campaign budget optimization, how to get people to go from blog reader to buyer, and the two objectives you should be testing your campaigns with.

Episode 215: Q&A With Ralph and Molly


  • What to know about Facebook’s campaign budget optimization (CBO) and how to prepare for its official launch in February 2020
  • Molly and Ralph’s suggestions to get blog visitors to sign up for a consultation—give away your best content for free, have visitors segment themselves, make it a seamless experience with automation, and use a video sales letter
  • How to test the regular conversion objective versus the value-based conversion objective

Want to work with us? It all starts when you click here


About Campaign Budget Optimization
About Value Optimization
About Conversion Optimization for Facebook Ads
Train My Traffic Person
Tier 11
Episode 143: Cambridge Analytica: What You Need to Know
Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

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Episode 214: How Tier 11 Increased ROAS 77% and Nearly Doubled Sales Page Conversions Using Pre-Sell Engagement Content
Episode 216: Your Facebook Advertising Questions Answered, Part 2

Want to work with us?
It all starts when you