Every direct response video needs to be two things: engaging and compelling. In this episode, Andrew Eckblad, founder of Convert Views, joins Ralph Burns and Amanda Powell to explain what exactly makes a video ad engaging and compelling. He talks about the importance of editing, why you don’t need the best film equipment available to get started creating video ads, and how he relies on tests and analytics to show him what’s working and what’s not.

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Convert Views
Genesis Digital
Frank Kern
Shure MVL Microphone
Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell

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Episode 250: How To Be On Point with Your Facebook and Instagram Messaging Right Now
Episode 252: How To Use Content Clusters To Increase Website Traffic

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