This week we’re talking about analytics and how to get all of the data from your campaigns inside of Google Analytics.

Drew Tweito of FunnelBoom joins Molly to explain how to figure out what ad platforms get the credit for a conversion, what settings ecommerce businesses should and shouldn’t use in Shopify, and the new Facebook attribution features coming soon.

Episode 197: Using The Facebook Attribution Tool for your Facebook Ad Campaigns


  • How to add other ad platforms to your Facebook Attribution account tool
  • When to use even credit over positional credit to figure out how much a touchpoint should be credited for a conversion
  • How to use the cumulative value metric inside Facebook Attribution cohort report to project how much money you can make from your ads
  • Hidden gems in the Facebook Attribution platform you didn’t know were there—Breakdown, Events, and more

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Drew on LinkedIn
Facebook Analytics
Episode 47: Facebook’s New Conversion Pixel: What You Need to Know
Episode 95: Facebook’s New Analytics Dashboard (And Why Your Tracking Is Off)
Episode 108: How Facebook’s Ad Algorithm Works

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Episode 196: Instagram Ads—What You Should Know
Episode 198: 5 Facebook Updates You MUST Know Right Now

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