Episode 424: Why Apple Getting into the Traffic Game is a Good Thing for Marketers

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Apple is rumored to be getting into the paid advertising space. What will their entry mean for Google and Facebook’s duopoly?

On today’s episode, Kasim talks about Apple’s potential entry into the advertising game – and why he believes the iOS update is a smokescreen for Apple’s advertising ambitions. Facebook and Google have dominated the paid advertising space for far too long. However, their reign of terror is soon coming to an end if the recent iOS update and Apple’s lowkey talent acquisition are anything to go by. 

Listen in as Kasim explains why he feels Apple’s entry into the paid ad space might make advertising affordable, solve the attribution problem, and yield better campaign performances.

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IN THIS EPISODE, YOU’LL LEARN:

  • Is Apple getting into the advertising game
  • Why Apple’s entry into the ad space is good news for advertisers
  • The attribution problem in online advertising
  • How Apple can leverage the recent iOS update to make an impression in the ad space
  • Comparing ad effectiveness on Google, Facebook, and Apple
  • The current state of paid digital advertising
  • The future of smart bidding and ad auctions
  • How Apple’s ad placement will yield better performances

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