Episode 216: Your Facebook Advertising Questions Answered, Part 2

This is Part 2 of our Q&A with Ralph and Molly!

In this episode, our hosts, and marketing geniuses, answer your questions via Molly’s Facebook group. Ralph and Molly talk about why you should focus just as much on your objective as your hook and creatives, Instagram’s like-removal test, and how they use campaign budget optimization (CBO).

EP216: Your Facebook Advertising Questions Answered, Part 2t


  • Why to use catalog sales and conversion objectives at every level of your funnel
  • Ralph & Molly’s take on Instagram’s like-removal test
  • The recommendation of 3–6 ad sets and 2–6 live ads/ad set when using CBO
  • How to use broad targeting on Facebook to find your audience in Australia
  • Ralph & Molly’s meditation, exercise, and supplement routines


BOOM! Presell Article
About Campaign Budget Optimization
Omvana Meditation App
HPX Optimized
Marie Forleo
Gabby Bernstein
Tier 11 Open Jobs
Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale
Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads
Episode 215: Q&A With Ralph and Molly

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Episode 215: Q&A With Ralph and Molly
Episode 217: 7 Facebook Advertising Stats EVERY Marketer Should Know