TCAS Podcasts Archive

“The Customer Acquisition Show™”, hosted by Tom Meredith, VP of Marketing at Tier 11, dives into the heart of Customer Acquisition Amplification™ (CaAMP™)—a revolutionary approach to digital marketing that optimizes the customer acquisition path from first touch to high-value conversion.

Each episode gives practical strategies in data tracking, creative strategy, multi-platform media buying, and sales funnel optimization, all designed to turn potential leads into loyal customers.

LISTEN NOW

Episode 49: Brand vs. Bucks! – Navigating the Fine Line Between Branding and Conversion

LISTEN NOW

Episode 48: Maximizing Brand Visibility: Google, TikTok, and Pinterest Strategies

LISTEN NOW

Episode 47: Exploring the Intersection of Emotion and Data in Nonprofit Marketing

LISTEN NOW

Episode 46: Behind the Scenes of Successful Campaigns: Research, Insight, and Strategy

LISTEN NOW

Episode 45: Unleashing the Power of Full Funnel Content Marketing

LISTEN NOW

Sign up for first access to new episodes and content drops

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cky-active-check	1 day	The cookie is set by CookieYes to check if the consent banner is active on the website.
cky-consent	1 year	The cookie is set by CookieYes to remember the user's consent to the use of cookies on the website.
cookieyes-advertisement	1 year	This cookie is set by CookieYes and is used to remember the consent of the users for the use of cookies in the 'Advertisement' category.
cookieyes-analytics	1 year	This cookie is set by CookieYes and is used to remember the consent of the users for the use of cookies in the 'Analytics' category.
cookieyes-functional	1 year	This cookie is set by CookieYes and is used to remember the consent of the users for the use of cookies in the 'Functional' category.
cookieyes-necessary	1 year	This cookie is set by CookieYes and is used to remember the consent of the users for the use of cookies in the 'Necessary' category.
cookieyes-other	1 year	This cookie is set by CookieYes and is used to remember the consent of the users for the use of cookies categorized as 'Other'.
cookieyes-performance	1 year	This cookie is set by CookieYes and is used to remember the consent of the users for the use of cookies in the 'Performance' category.
cookieyesID	1 year	Unique identifier for visitors used by CookieYes with respect to the consent
elementor	never	This cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time.
viewed_cookie_policy	1 year	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
_t11	5 months 27 days	No description
AnalyticsSyncHistory	1 month	No description
FPID	2 years	No description
FPLC	20 hours	No description
iTracker360_2700	1 year	No description
li_gc	2 years	No description
loglevel	never	No description available.
NG_TRANSLATE_LANG_KEY	never	This cookie is set by the provider Tech Tour. This cookie is used for storing the visitors language preferences.
undefined	never	No description available.
UserMatchHistory	1 month	Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
wickedfu_null	1 day	No description

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
_fbp	3 months	This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.
bscookie	2 years	This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
fr	3 months	The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.
IDE	1 year 24 days	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
test_cookie	15 minutes	This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.
YSC	session	This cookies is set by Youtube and is used to track the views of embedded videos.
yt-remote-connected-devices	never	These cookies are set via embedded youtube-videos.
yt-remote-device-id	never	These cookies are set via embedded youtube-videos.
yt.innertube::nextId	never	These cookies are set via embedded youtube-videos.
yt.innertube::requests	never	These cookies are set via embedded youtube-videos.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_ga_ZGSN8GW6EZ	2 years	This cookie is installed by Google Analytics.
_gat_UA-185954803-2	1 minute	This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.
_hjFirstSeen	30 minutes	This is set by Hotjar to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.
_hjid	1 year	This cookie is set by Hotjar. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
CONSENT	16 years 4 months 6 hours	These cookies are set via embedded youtube-videos. They register anonymous statistical data on for example how many times the video is displayed and what settings are used for playback.No sensitive data is collected unless you log in to your google account, in that case your choices are linked with your account, for example if you click “like” on a video.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
__cf_bm	30 minutes	This cookie is set by CloudFlare. The cookie is used to support Cloudflare Bot Management.
bcookie	2 years	This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
lang	session	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
lidc	1 day	This cookie is set by LinkedIn and used for routing.

Sign up for first access to new episodes and content drops

COMPANY

RESOURCES

OUR SERVICES

Social Menu