Episode 21: Creative Strategies for Social Media Success that’s Sustainable


In this episode of The Customer Acquisition podcast, the focus will be on using organic strategies to create effective advertising. The team from Tier 11 will provide tips and insights on replicating Facebook’s design of colored background posts with large white text, using organic educational content to support high ticket sales, and understanding the algorithm for organic content to increase reach and engagement. They will also talk about experimenting with advantage plus shopping campaigns inside of meta and taking a holistic approach to creative. The goal of this episode is to provide listeners with practical and actionable advice to help them improve their customer acquisition through organic marketing strategies.


  • 00:00:00 Unleashing Creative Potential: Exploring Strategies
  • 00:03:59 Don’t Transfer, Transform: Why Meta Strategies Don’t Work on TikTok
  • 00:06:16 Harnessing the Power of Holistic Creative Performance
  • 00:09:19 From Views to Conversion: The Benefits of Performance Marketing
  • 00:12:55 Crafting Compelling Headlines with Facebook Design
  • 00:16:29 Decoding Consumer Behavior for Advertising Success
  • 00:19:54 Imitate to Innovate: The Power of Organic Mimicry for Reach and Engagement
  • 00:23:40 Guiding Clients to Youtube Ad Success Through Effective Communication
  • 00:24:57 The Key to Long-Term Success: Communication and Marketing
  • 00:29:08 Awareness is Key: Understanding its Impact on Decision Making
  • 00:31:44 Striking a Balance: Perfection vs Necessity in Creative Choices
  • 00:34:48 Long-Term Investment with Advantage Plus Shopping Campaigns
  • 00:38:06 The Algorithm Decoded: When to Turn Off Dynamic Creatives
  • 00:40:53 Dressing for Success: Catalog Sales Campaigns for Women’s Clothing
  • 00:42:37 Enhancing DPA for Commerce Clients with Catalog Ads
  • 00:44:44 Maximize Success with Facebook’s Automated Campaigns
  • 00:48:06 Instagram Placement: No Breakdown of Conversions Guaranteed

Links and Resources:

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