We dive into the world of full funnel content marketing and organic growth strategies. Our team from Tier 11 share their insights and experiences on how they transformed a client’s business by leveraging content marketing and tracking their results using Wicked Reports. We explore the importance of attribution and accurate data in driving successful advertising campaigns while providing real-life examples and success stories. Join us as we uncover the power of content marketing and its role in brand building and business growth.
- 00:00:00 Dive into Full Funnel Content Marketing Insights
- 00:01:00 Journey of Transforming a Business through Content Marketing
- 00:06:46 Collaborative Boost: Content Strategies amidst Regulatory Pressure
- 00:09:45 Authenticity: The Heart of Effective Content Marketing
- 00:13:46 Maximizing ROI: The Magic of Blog Posts & Lead Magnets
- 00:16:57 Telemarketing’s Evolution: A Shift to Gentler Tactics Amidst Legal Concerns
- 00:19:02 Ethical Credit Repair: Profitability Meets Morality
- 00:21:21 Tracking & Attribution: Unraveling the True Source of Success
- 00:24:38 Navigating Middle-Funnel Attribution in Advertising Campaigns
- 00:30:10 Deep Dive: Full Funnel Content Marketing vs. Google Ad Limitations
- 00:32:19 Harnessing Data Analytics: The Key to Exponential Growth
- 00:36:15 Breakdown: Revenue Generation and Strategic Campaign Planning
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