Episode 46: Behind the Scenes of Successful Campaigns: Research, Insight, and Strategy


Daniel is joined by Rachel and Danielle of Tier 11. They dive into the world of customer acquisition and creative strategy. They explore the importance of research in driving successful client campaigns, balancing client expectations with audience needs, and the impact of first touch points in the buyer’s journey. With insights on leveraging organic social media feedback and the power of content diversity, this episode offers valuable strategies and innovative approaches for marketing professionals looking to enhance their customer acquisition efforts.


  • 00:00:00 Intro: Danny’s Light-Hearted Banter on Dinner Habits
  • 00:02:15 Journey with Tier 11: Rachel and Danielle’s Evolution
  • 00:05:33 Crafting the Perfect Avatar: The Role of Intention and Iteration
  • 00:08:43 Unlocking Campaign Success through Research
  • 00:15:04 Reviews’ Goldmine: The Underrated Value of 2-4 Star Feedback
  • 00:19:39 Design Briefs: The Harmony of Clear Goals and Collaboration
  • 00:23:48 Consumer Behavior: How External Factors Shape Choices
  • 00:28:09 Mining Gold from Organic Social: Feedback as a Creative Catalyst
  • 00:31:45 The Power of Minimalist Design in Advertising
  • 00:32:54 Enhancing Campaigns: Delving into Creative Iterations
  • 00:36:08 Visual Variances: A Sneak Peek into the Upcoming Launch
  • 00:40:41 Diverse Ad Content: Its Influence on Buyer Perceptions

Links and Resources:

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