Episode 47: Exploring the Intersection of Emotion and Data in Nonprofit Marketing


Discover the secrets to successful customer acquisition in the nonprofit sector. Join the Tier 11 team as they delve into the importance of emotional pillars, strategic media spend, and targeted marketing strategies. Learn how to optimize creative for different platforms, harness the power of storytelling, and make data-driven decisions. Whether you’re a nonprofit marketer or simply interested in effective marketing strategies, they will provide valuable insights to help you drive action and charitable giving.


  • 00:00:00 Crafting Emotionally Resonant Ads for Nonprofits
  • 00:02:26 Building Trust in Nonprofit Digital Campaigns
  • 00:04:36 Showcasing Tangible Impact: Transparency in Charitable Contributions
  • 00:07:16 Authentic Content: A Catalyst for Deeper Nonprofit Engagement
  • 00:10:32 Multi-Platform Outreach: Magnifying Nonprofit Influence
  • 00:13:49 Year-End Strategies: Maximizing Nonprofit Awareness on a Budget
  • 00:16:25 Elevating Nonprofit Brand Recognition and ROI
  • 00:19:30 Adapting Facebook Successes to YouTube Nonprofit Campaigns
  • 00:23:01 Amplifying Fundraising with Powerful Personal Stories
  • 00:26:59 Laser-Focused Marketing: Making Every Promo Video Count
  • 00:29:34 Celebrating and Retaining Donors: Striking the Right Note
  • 00:31:23 Crafting Irresistible Offers to Boost Nonprofit Engagement
  • 00:36:00 Steering Nonprofits with Data-Driven Digital Strategies

Links and Resources:

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!