Episode 48: Maximizing Brand Visibility: Google, TikTok, and Pinterest Strategies


Tom and the Tier 11 team dive into the world of customer acquisition and explore strategies to maximize brand visibility and engagement. From leveraging Google, TikTok, and Pinterest to optimizing SEO and Google Shopping, the team share valuable insights on how to create compelling content, build a solid media plan, and drive conversions. Discover the power of AI-driven features and the future of demand generation campaigns. Whether you’re a seasoned marketer or just starting out, this episode will equip you with the tools and knowledge to take your business to the next level.


  • 00:00:00 Exploring Top Platforms: Boosting Visibility with Google, TikTok, & Pinterest
  • 00:03:55 Content Creation Simplified: Utilizing Tools for Efficiency and Impact
  • 00:06:05 AI in Marketing: Transforming Strategies with AI-Powered Prompts
  • 00:09:28 Creativity Unleashed: AI Tools for Diverse and Innovative Campaigns
  • 00:12:38 Crafting Captivating Videos: Leveraging Google’s AI Capabilities
  • 00:16:51 SEO in Today’s Market: Harnessing Google’s Advanced AI Tools
  • 00:18:53 Media Planning 101: From Idea Generation to Execution
  • 00:22:03 The Multi-Channel Advantage: Seamless Pathways from Discovery to Conversion
  • 00:26:40 Google Shopping Insights: Unlocking Profitable Campaigns and Mobile Search Nuances
  • 00:30:01 SEO Success Stories: Strategic Moves That Boosted Client Conversions
  • 00:34:46 Shoe Marketing Mastery: Ads, Influencers, and Dominating the Market
  • 00:40:55 Demystifying Google: Understanding New Campaign Management Features
  • 00:43:47 Optimizing Ad Spend: The Role of Contextual Targeting in Google Campaigns

Links and Resources:

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