Episode 51: What we Learned at the 2023 Meta Agency Summit


Tom and Nick dig deep into the intricacies of advertising strategies, exploring the transformative power of Instagram Reels, the essence of user experience, and the art of creative diversification. They share invaluable insights into optimizing ad placements, mastering the consideration phase, and the revolutionary impact of full-stack commerce. They provide a comprehensive guide to navigating the ever-evolving landscape of online branding, offering strategies and predictions for achieving advertising success. Whether you’re an advertiser or interested in the world of online sales and branding, this episode is packed with intriguing insights and practical advice to elevate your understanding and approach to the dynamic world of advertising.


  • 00:00:00 Optimizing Sales & Marketing Budgets: Strategies for Online Businesses
  • 00:04:12 Gaining Insights & Collaboration: Reflections on Agency Summit and the Role of Automation in Advertising
  • 00:08:44 Harnessing Organic Traffic: Strategies for Leveraging Meta Ads, Viral Videos, and Influencers
  • 00:10:56 Enhanced Measurement & Privacy: Insights from Pop Manager on Evolved Ad Analytics
  • 00:14:37 Instagram Reels & Shareability: Meta’s Innovative Strategies for Enhanced Social Engagement
  • 00:18:05 Vertical Video Innovations: Adapting Placements and Creativity for Enhanced User Experience
  • 00:21:15 Precision in Impact Measurement: Navigating Meta Ads from Google to YouTube
  • 00:23:31 Diversification in Media: Understanding and Leveraging the Variety of Advertising Channels
  • 00:26:43 The Future is Automated: Google’s Advantage Shopping Campaigns & Their Impact on Advertising
  • 00:29:41 Lattice Machine Learning Model: Unleashing Efficiency and Potential in AC Campaigns
  • 00:33:52 The Consideration Phase: Its Importance and Strategies in Advertising Campaigns
  • 00:36:47 Data, Automation, & Creativity: Insights on Performance-Driven Strategies at Meta
  • 00:38:55 Conversion-Focused Strategies: Effective Targeting and Creativity in Campaigns
  • 00:41:43 The Art of Transformation: Meta’s AI in Converting Standard to Vertical Visuals

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