Episode 53: Meta’s Take on Brand Marketing: What We Learned!


Tom and the team from Tier 11 dive deep into the evolving landscape of brand marketing, drawing insights from Meta’s recent summit and the innovative strategies employed by brands like Wendy’s. From the importance of a brand’s social media presence to the concept of ‘mental availability’, they uncover the nuances that make a brand stand out in today’s digital age. With discussions on influencer marketing, the journey of brand engagement, and the authenticity factor.


  • 00:00:00 Wendy’s Digital Prowess: Mastering Engaging Social Media Campaigns
  • 00:03:09 Synchronizing Brand and Performance: A Strategy for Sustainable Growth
  • 00:07:57 Instagram’s Magic Touch: Crafting a Brand’s Solid First Impression for Lasting Relationships
  • 00:10:14 The Instagram Evolution: Shaping the Path from Discovery to Purchase
  • 00:13:58 The Tiffany Transformation: Adapting to Millennial and Gen Z Preferences
  • 00:17:29 Beyond Traditional: Embracing the Limitless Journey of Gen Z Consumers
  • 00:22:56 Inclusion in Spotlight: From Super Bowl Ads to Connecting with Core Audiences
  • 00:25:58 The Duolingo Dilemma: Weighing its Continued Relevance
  • 00:27:05 Embracing Multi-Generational Marketing: Addressing Both Young and Mature Audiences
  • 00:31:00 Walking the Tightrope: Measuring Success Beyond Immediate Outcomes
  • 00:33:15 Setting the Sail: Crafting Enduring Marketing Strategies for Tomorrow’s Landscape
  • 00:39:02 Authentic Outreach: Equipping Sales Teams to Penetrate New Markets
  • 00:42:18 Wendy’s Winning Strategy: Harnessing Social Media Waves for Enhanced Engagement

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