Episode 55: Black Friday Wins: Leveraging Google Ads for the Holiday Rush


We are diving into the dynamic world of Google Ads as Black Friday and Cyber Monday approach. The team from Tier 11 dissect the latest trends, from keywordless campaigns to the power of broad match keywords and the innovative Performance Max campaigns. We share insider tips on how to finalize irresistible offers, prepare compelling assets, and understand the nuances of audience targeting to ensure your ads not only reach the right eyes but also convert. Whether you’re a seasoned marketer or new to the digital advertising space, this episode is packed with actionable insights to help you capitalize on the busiest shopping days of the year.


  • 00:00:00 – Google Ads shifts from keyword-heavy to top-10 keywords for sharper audience targeting
  • 00:02:06 – Black Friday Strategies: Unveiling Google Ads Tactics
  • 00:06:15 – YouTube’s Role in Google Advertising and Conversion Insights
  • 00:07:49 – Facebook vs. Google Ads: Which Social Campaign Reigns Supreme?
  • 00:11:06 – Mastering Top-of-Funnel Capture: Performance Max Campaign Insights
  • 00:16:20 – Beyond Google Ads: Diversifying Your Advertising Arsenal
  • 00:18:46 – Understanding Your Business Funnel for Conversion Success
  • 00:21:37 – Personalized Audiences with Google’s Search Themes Feature
  • 00:27:01 – Navigating Keyword Cannibalization in Your Search Campaigns
  • 00:30:16 – Performance Max Campaigns: Unleashing Their Potential
  • 00:31:42 – Tips for Running High-Impact Search and Shopping Campaigns
  • 00:33:38 – Adapting to Google Ads Changes for Campaign Triumph
  • 00:39:49 – Anticipating Transformations in Standard Shopping Campaigns Post-October

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