Episode 57: Decoding Meta’s Algorithm: Are Your Campaigns Really in Safe Hands?


In this episode, we dig into the intricacies of Meta’s Advantage+ Shopping Campaigns. Join the team from Tier 11 as they discuss the importance of creative diversity to Meta Advantage+ campaigns, the impact of iOS 14 updates, and the integration of machine learning in optimizing campaign performance. Explore the future of e-commerce advertising and how to harness these new tools for enhanced online shopping experiences.


  • 00:00:00 – Kickoff to Meta’s Advantage+ Shopping Campaigns
  • 00:02:30 – Evolution for Facebook Media Buyers
  • 00:04:45 – Enhancing Offer Performance Strategies
  • 00:08:00 – Deep Insights on Offer Strategy Implementation
  • 00:10:40 – Offer Categories and Audience Targeting Techniques
  • 00:14:37 – Meta’s AI and Hashtag Usage in Campaign Copy
  • 00:17:35 – Harnessing Creative Diversity in Digital Campaigns
  • 00:20:15 – Effective Budget Management for Campaign Stability
  • 00:23:30 – Analyzing Metrics for Better Spend Efficiency
  • 00:26:17 – Strategies for Black Friday Campaign Readiness
  • 00:28:00 – Last-Minute Prep for Successful Sales Days
  • 00:31:00 – Concluding Insights on Campaign Optimization

Links and Resources:

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!