Episode 26: Exploring The Latest Meta And Social Advertising Strategies


Join the Customer Acquisition Show’s latest episode and discover the ultimate meta and social advertising strategies that are currently working wonders. Tier 11’s expert team delves into a variety of topics, ranging from multi-advertiser ads and CBO campaigns to testing methodologies and creative tactics. They reveal the secrets behind their winning ad formats, including the powerful carousel ads and the art of mixing creative elements. The team also emphasizes the significance of transparent communication with clients and shares their tested approaches to experimenting with new ideas. Additionally, tune in for a riveting discussion on the power of storytelling and how it can be leveraged to captivate clients and drive conversions. If you’re a marketer seeking to elevate your ad game, this episode is a goldmine of actionable insights that you can’t afford to miss.

In This Episode, You’ll Learn:

  • 00:00:00 – Embrace creative exploration in meta advertising with expert insights
  • 00:02:16 – Learn about mixed results of ECOM and SAS lead gen offers, rise in CPMs, and impact on small accounts.
  • 00:05:46 – Discover the power of customizable carousel ads for social media marketing
  • 00:09:51 – Explore opportunities and challenges of multi-advertiser feeds
  • 00:14:02 – Find out about a favorite unusual ad experiment despite low performance
  • 00:17:53 – Balance professionalism and client wishes in creative work
  • 00:20:16 – Master effective communication and storytelling for successful marketing meetings and client interactions
  • 00:23:00 – Understand customer journey and simplify surveys for successful campaigns
  • 00:25:03 – Boost lower performing offers with CBO campaigns for better results
  • 00:32:18 – Test different ad formats for new accounts for campaign success
  • 00:35:53 – Optimize conversion events and test creatives with expert insights

Links and Resources:

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!