Episode 44: From Conversions to Connections: The Shift towards Brand Advertising


Tom and team from Tier 11 discuss the importance of brand awareness and building a long-term business. They explore the shift in online advertising, where businesses are now facing a saturated market and the need to reach new audiences through brand advertising. They share insights into measuring the impact of brand advertising, such as conversion lift and brand lift studies, and the importance of finding the right balance between brand awareness and conversion-based campaigns. They also discuss the power of partnerships, influencer marketing, and organic social media content in building brand recognition and trust. 


  • 00:00:00 Unleashing the Potential of Short-Form Videos and Influencer Marketing
  • 00:03:56 Innovating to Break Through the Clutter: Expanding Reach and Engagement
  • 00:07:14 Brand Power: Its Impact on Performance Marketing
  • 00:09:14 Leveraging Meta’s Tools for Cost-Effective Brand Advertising and Market Share Analysis
  • 00:12:45 Diversifying Your Ads: The Key to Greater Brand Awareness
  • 00:17:15 Shifting Gears: From Conversion Campaigns to Successful Credit Repair
  • 00:18:40 Content Strategies: A Goldmine for Business Growth Opportunities
  • 00:22:13 Strategies for Boosting Sales and Building Brand Awareness in Small Businesses
  • 00:25:46 Brand Marketing: A Path to Increased Awareness and Competitive Edge
  • 00:29:59 Navigating View-Through Conversions: Reporting Differences Across Platforms
  • 00:32:13 Tracking Success: The Crucial Role of Metrics and Performance Indicators in Advertising
  • 00:35:36 Beware the Sales-Only Focus: A Cautionary Tale from Adidas
  • 00:37:37 Partnership Power: Building Your Brand’s Identity through Collaborations
  • 00:38:58 Influencer Marketing: Boosting Brand Image through Strategic Partnerships
  • 00:47:48 The Evolution of Organic Reach: Pay-to-Play Strategies for Reels and YouTube Channels

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