Episode 23: Improving Your Google Ads Conversions with Performance Max


Welcome to the Customer Acquisition Show, where we help you transform strangers into loyal customers and grow your business. In this episode, our expert Google team discusses the latest and most effective customer acquisition strategies for Google Ads. From automated bidding to cross channel attribution and leveraging influencers for top-of-funnel awareness, we cover it all. We also explore the power of Google Analytics to track first-time visitors and share tips on how to manually beat Google’s automated bidding. And, for those looking to target high-spending customers, we explain how customer lists can help. Join us for an enlightening conversation on customer acquisition with our knowledgeable Google team!


  • 00:00:00 – The Power of Influencer Marketing in Enhancing Brand Performance
  • 00:10:35 – Amplifying Customer Acquisition with Top-of-Funnel Channels
  • 00:15:40 – Strategies for Maximizing Branded Campaigns through CPC and Bidding
  • 00:21:30 – Optimizing Offline Conversion Tracking for Improved Performance
  • 00:33:49 – Advertising to Boost Local Medical Practice Awareness
  • 00:37:01 – Approaching Testimonials with Care and Caution
  • 00:43:21 – Increasing Traffic through Competitive Keyword Optimization
  • 00:46:26 – Using Lifetime Value to Attract New Customers on Google
  • 00:50:38 – Exploring Options for Broad Match Keyword Targeting
  • 00:54:19 – Streamlining Ad Creation with GPT-3 Automation

Links and Resources:

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