Episode 33: Leveraging Insights to Boost Lead Quality in Google Ads and Facebook Ads


In this episode of The Customer Acquisition Show, Tom and Nick shared valuable insights on Google Ads and YouTube campaigns. They emphasized the effectiveness of custom videos for YouTube campaigns and the potential future of Google Ads. They also discussed the power of product reviews by authorities and the influence of YouTube influencers in advertising. The episode provided valuable tips for advertisers looking to maximize their exposure and build credibility through user-generated content.

In This Episode, You’ll Learn:

  • 00:00:00 Uncovering Google’s Oversight: Brand and Non-Brand Campaigns
  • 00:04:42 Proceed with Caution: Navigating New Facebook Ad Releases
  • 00:07:40 The Rise of Algorithm Jockeys: Shaping the Future
  • 00:12:06 Beta Features and Google’s Upcoming Announcements
  • 00:13:49 Strategic Ad Groups: Utilizing Negative Keywords for Targeting
  • 00:16:41 Lead Generation and Offline Conversion Tracking Strategies
  • 00:22:20 Offline Conversion Tracking Without Web Development Support
  • 00:24:23 Enhancing Conversions with Thank You Pages in Google
  • 00:29:52 Google’s Neglect: Brand vs. Non-Brand Campaigns
  • 00:32:12 The Influence of YouTube: Power of Influencer Marketing
  • 00:34:58 Unlocking YouTube’s Potential: Key for Advertisers
  • 00:36:52 AI’s Role in Expediting Tasks and Google Ads
  • 00:39:38 YouTube’s Vital Role in the World of Google Ads
  • 00:42:41 Tier 11 Comparison: AI Adoption and Implementation

Links and Resources:

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