Episode 28: Selling Your Skillset: How to Scale for Course Creators & Coaches with Steve Lyman


Tom Meredith and Steve Lyman, VP of Growth at Tier 11, talk about the importance of offering higher prices for better customer service and value in this episode of the Customer Acquisition Show. They delve into the topic of building deeper relationships with customers to help them reach their desired outcome and cover various aspects of sales management, including hiring, understanding customer needs, and creating an effective sales framework. The hosts also discuss the importance of coaching and consulting for business owners looking to scale their sales teams. This episode offers valuable insights for anyone looking to improve their customer acquisition strategies and grow their business.

In This Episode, You’ll Learn:

  • 00:00:00 Sales Evolution: Insights From An Experienced Professional
  • 00:02:27 Collaborating with Top Sales Experts to Boost High-Ticket Offer Sales
  • 00:06:37 Building Strong Customer Relationships for Long-Term Business Success
  • 00:09:59 Unlocking Revenue Growth with Back-End High-Ticket Sales Strategies
  • 00:13:21 Streamlining Sales Processes for Maximum Profit and Efficiency
  • 00:18:43 Monetizing Back-End Sales with Effective Marketing and Advertising
  • 00:20:07 Navigating Competition: Strategies for Business Success
  • 00:25:39 Mastering Funnel Management for Optimal Business Success
  • 00:32:44 Building Strong Sales Organizations with Effective Marketing and Communication
  • 00:35:42 Personalized Training for Second Funnel Methodology for Course Creators
  • 00:38:12 Outsourcing: Is Cost Reduction Worth the Sacrifice of Quality?
  • 00:42:51 Reverse Engineering Sales Roles for Business Growth
  • 00:45:38 Encouraging Business Owners to Master All Aspects of Their Business
  • 00:47:30 Ethics in Sales Conversations: Best Practices for Business Owners
  • 00:50:31 Communication and Sales Management: Keys to Business Success
  • 00:53:36 Building a Strong Sales Culture with Effective Leadership

Links and Resources:

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