What marketing framework do the guys at Tier11 use to successfully manage $100M in annual Digital Ad spend?
On today’s episode, Ralph Burns and Tom Meredith break down the Customer Acquisition Framework (CaAMP). Tom explains that search algorithms are really good at finding the right people for your business. You just have to feed them the right content – and that’s where CaAMP comes into the picture.
Tune in to hear the duo reveal how they use CaAMP to get more customers, increase their lifetime value, and drive business revenue. Remember, to succeed in marketing, you need a robust and multi-funnel strategy. Platforms evolve quickly, and short-term “hacks” won’t cut it if you want to stick around long-term.
IN THIS EPISODE, YOU’LL LEARN:
02:00 The fundamentals of the CaAMP framework
03:21 Nugget: The love sandwich and the power of testimonial videos
07:09 The birth of the CaAMP framework
09:49 The hardest parts to crack in the 7 levels of awareness
13:31 How many times should you ‘touch’ a potential buyer?
14:32 Why organic and paid search should always work together
16:38 CaAMP is all about raising awareness for your products or services
18:19 The continual evolution of the CaAMP framework
21:29 Linking the levels of customer awareness to your marketing goals
26:55 The Creative Lab and what it’s all about
28:44 How to give your customers reasons and opportunities to buy
31:01 The Traffic Harmonizer and why it’s so effective
33:40 The main idea behind the Customer Acquisition Show
35:09 Conversion architecture and after the click optimization
37:06 Understand that every good offer has a shelf life
41:35 Parting thoughts
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