What is an offer – and how can you create and optimize high-converting offers?
On today’s episode, Tom Meredith talks to Aaron Crocker and Lynn Swayze. Aaron is the Copy Chief at Tier 11, and Lynn is a Direct Response Copywriter & Offer Consultant at Tier 11. They discuss the basic construct of an offer and what it takes to create a strong offer that differentiates your products from the competition.
Although there is no wrong definition of an offer, most people assume that an offer is nothing more than the price. However, as Aaron explains, your offer is what you’re selling at all stages of the buyer’s journey. Tune in to learn more about offers as well as how you can use the 5 levels of awareness to create offers that influence people to take action.
IN THIS EPISODE, YOU’LL LEARN:
01:34 What is an offer?
03:31 Offers at every stage of a sales funnel
05:21 Premiums in an offer explained
07:53 Steps to successfully delivering an offer
09:26 How to get buyers to take action
13:45 The Hero’s journey and the 5 levels of awareness
15:36 How customer awareness levels change
18:57 How mechanisms of delivering an offer evolve with time
20:35 Common offer mistakes marketers make with offers
24:10 Things digital marketers can learn from direct mail marketers
26:50 Parting thoughts
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
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