Episode 29: What’s Next for Google Advertising? AI, Keywords, and Beyond


Join the Tier 11 team on The Customer Acquisition Show as they discuss various ways in which e-commerce businesses can advertise their products. They mention that ads can be run on YouTube, display placements, and out of home display placements. They note that Google has access to a lot of information about individuals, including their location and online activity, which can be used to target ads more effectively. They suggest that the future of advertising will involve understanding customers and guiding algorithms to steer them in the right direction. The speaker also briefly touches on the recent news about TikTok potentially being banned in the US and how they are introducing search ads. This episode provides valuable insights into the world of digital advertising and how businesses can use it to reach their target audience.

In This Episode, You’ll Learn:

  • 00:00:00 – Introduction to The Customer Acquisition Show Podcast
  • 00:03:15 – Learning Periods with Google Ads Interface Changes
  • 00:07:16 – Google’s AI-generated Copy Headlines Will Change Everything in Advertising
  • 00:13:21 – Embracing Algorithmic Change with Performance Max
  • 00:18:46 – Going Broad in Google Ads: A Strategy for Conversion
  • 00:20:52 – Trusting Machines and Having a Comprehensive Google Ads Strategy
  • 00:24:39 – Local Campaigns vs. Google Ads: Understanding Differences and Limitations
  • 00:26:46 – Google’s Ecom Advertising Strategy: Utilizing YouTube, Display, and Out of Home Placements
  • 00:29:46 – Maximizing Campaign Budgets with Targeting Specifics
  • 00:33:22 – Google Discusses Location Targeting and Invites Questions
  • 00:35:12 – The Future of Keywords: They Will Become Signals
  • 00:38:16 – The Future of Search Engines: Incorporating AI Chat and Ads
  • 00:40:04 – Search Engines vs. AI Chat: When to Use Which for Shopping Needs
  • 00:42:04 – Importance of SEO for Capturing Customers in the Research Phase
  • 00:45:02 – TikTok Faces Possible Ban in the US, Introduces Search Ads

Links and Resources:

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