Google’s Performance Max is changing advertising as we know it. What is working right now, and how are the experts using it to drive client results?
On today’s episode, the brains behind Tier 11’s Google Advertising Division discuss how to get the most out of Google Performance Max – from the recent updates to everything that’s working now and what to expect going forward.
Tune in to hear how you can optimize your advertising through Google’s channels, find customers where they are, and drive performance based on your specified conversion goals.
IN THIS EPISODE, YOU’LL LEARN:
02:51 The transition from smart shopping to Performance Max
04:43 A unified approach to Google and Facebook advertising
06:48 How marketers should be approaching creatives for Performance Max
09:50 The kind of video ads that work for YouTube
11:41 What not to do when using Performance Max
15:40 Performance Max for lead generation
18:17 Click farms and the optimization cycle of doom
21:08 Qualifying phone leads and why it’s important
24:17 Does P-Max cannibalize search campaigns?
27:40 The benefits of running P-Max and search campaigns simultaneously
29:09 Video marketing: Raw versus polished ads
31:39 The overall strategy for selling a $2500 course
34:15 SEO versus Performance Max: Which one is more effective?
38:05 Understanding the basics of competitor campaigns
41:55 Getting the most out of the Google ecosystem
44:22 Why the Tier 11 Team is the best at what they do
46:49 Parting thoughts
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
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