Episode 465: [Part 2] The Future of AI & Machine Learning in Advertising

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In this episode of the Perpetual Traffic podcast, Ralph Burns and Kasim Aslam explore the topic of AI and machine learning in the marketing industry. They emphasize the need for a philosophical understanding of the technology and for establishing clear guidelines for its use. The discussion includes the potential for AI to automate tasks such as copywriting and video editing, as well as how businesses can use AI to improve efficiency. Burns also predicts an event horizon where clients will no longer require a middleman and encourages listeners to start exploring AI now. Kasim stresses the dangers of connecting AI systems and highlights the importance of responsible management of AI by businesses. The episode provides valuable insights into the future of AI and its potential impact on the marketing industry.

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IN THIS EPISODE, YOU’LL LEARN:

  • 00:00:00 – Discovering AI & ML(Machine Learning)
  • 00:02:16 – Navigating AI Interactions: The Importance of Governance
  • 00:04:52 – The Dilemma of AI Governing AI: A Potentially Disturbing Reality
  • 00:07:44 – How AI is Transforming the Workforce
  • 00:09:53 – Is AI Replacing Human Jobs? The Future of Work
  • 00:16:51 – The Battle of Giants: Google vs. Facebook – A Call for Mediation

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

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