Episode 470: The #1 Dirty Little Secret in Direct Response Marketing

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Welcome to Perpetual Traffic, the podcast that helps you create and sustain demand for your business. In this episode, hosts Ralph and Kasim will take you on a journey to explore how to create your own demand by taking a unique approach to advertising. They share their expertise on how educational content and video ads can be used to create demand and how to optimize your ad spend by using a wholesale buying approach. Additionally, they discuss strategies for getting feedback on your content and where to find more resources online. Tune in for a deep dive into the world of creating and sustaining demand for your business!

In This Episode, You’ll Learn:

  • 00:00:00 Learning New Words: A Journey Through The Pages
  • 00:00:25 Breaking Norms: The Heavy Book That Dares To Be Different
  • 00:04:48 Revisiting Success: Transformative Storytelling In Video Ads
  • 00:06:13 Reviving The Transformation: How To Make A Compelling Video Ad
  • 00:09:27 Breaking Rules: $158k Ad Spend In 30 Days
  • 00:12:46 Proactive Lead Generation: Investing In Top-Of-Funnel Ads
  • 00:15:15 Challenging Business Models: The Power Of A Father’s Words
  • 00:17:13 No Call To Action? No Problem: Forcing Top-Of-Funnel Ad Spend
  • 00:21:29 From Gum To Business: Creative Thinking And Network Marketing
  • 00:26:15 Selling New Media Mix: Why It’s Not Easy And How To Do It
  • 00:27:35 Conversion Ad Spending Analysis: Are You Wasting Money?
  • 00:30:34 Investing In Future Sales: The Benefits Of Conversion Marketing
  • 00:32:58 Retargeting For Small Video Views: Make Your Ads Count
  • 00:35:33 From Retail To Wholesale: Increasing Efficiency Of Ad Spend
  • 00:40:13 The Dirty Secret Of Direct Response Ads: Invest For Future Success

Links and Resources:

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