Podcast

Episode 176: Using Chatbots (and Other Emerging Tech) to Broaden Your Marketing Reach

By November 20, 2018 No Comments

Arri Bagah is a 22-year-old chatbot legend. In this episode, Arri explains the 4-step process of creating a chatbot and the options to choose from when deciding its purpose in the Customer Value Journey.

Arri’s chatbot agency, ROAS, works with multimillion-dollar companies including Guess, Poo-Pourri, and Beard Club. He explains how he got his start, as well as some up-and-coming technologies like voice and augmented reality (AR) that can help broaden your conversational marketing reach.

IN THIS EPISODE YOU’LL LEARN:

  • Ari’s strategy for landing big name clients, even if you are a young company
  • How emerging technology with voice searches is going to change how people are reaching your sites
  • How to use augmented reality to enhance the customer experience, specifically for companies selling physical products
  • Why Messenger isn’t always the answer to a better ROI and how you should use it to direct customers down the conversion path

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

ROAS: Conversational Commerce Solutions for E-Commerce
Conversational Selling: The 5 Critical Questions That Will Help You Generate Sales Leads from The Traffic You’re Already Getting
Episode 172: How to Make Chatbots Work for Your Business
WE NEED YOUR HELP: Save Money and Save Lives with DigitalMarketer’s Black Friday Sale

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Episode 175: 3 Ways to Increase the Average Order Value for Your Ecommerce Business
Episode 177: How a Local Contracting Business used Facebook Ads to Earn $1.9 million in Sales in 12 Months