Podcast

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

By April 10, 2018 No Comments

No doubt about it, Cambridge Analytica has changed things for Facebook marketers.

There’s a media storm, Mark Zuckerberg is appearing before Congress, and Facebook is reacting and removing some of the data marketers can target users based on.

Join the experts as they break down what this situation means for you and why this is still the best time to be a Facebook marketer.

Plus, listen in as Ralph shares insights from his recent visit to Facebook New York, Facebook’s corporate office in New York City.

IN THIS EPISODE YOU’LL LEARN:

  • Why now is the best time to get into Facebook ads (« and why the opportunities that exist now may not be here in a few years).
  • Learn the type of bidding you should use when you’re targeting website conversions.
  • The targeting options that Facebook is going to be removing (« and why that’s okay).
  • The 3 components that drive the Facebook advertising algorithm (« and what they actually mean).

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 97: 7 Facebook Tests: Optimize Your Facebook Campaigns with Our Results
Episode 108: How Facebook’s Ad Algorithm Works
Episode 143: Cambridge Analytica: What You Need to Know
Facebook Auction Live Group
Tier 11 Jobs

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Episode 143: Cambridge Analytica: What You Need to Know
Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads