On today's episode of the Perpetual Traffic Podcast, Ralph Burns and Kasim Aslam delve into the realm of personal injury law, exploring the latest trends and strategies for success. They introduce a cutting-edge SAS application called Content Fries, which automates the process of repurposing content, making it easy to distribute bite-sized pieces of videos across social media platforms. They also delve into how companies can optimize their efforts to secure signed cases and effectively target individuals who have valid claims that can be assisted. Lastly, they delve into the challenging issue of insurance companies spending billions but still not wanting to make payouts in the majority of cases.
In This Episode, You'll Learn:
- 00:00:00 Welcome To The Customer Acquisition Show
- 00:02:35 Passion For Personal Injury Niche And Business Tool Recommendations
- 00:06:18 Future Of Value-driven Content Identification And Editing
- 00:12:58 Google's Top Secret Strategy: Profiling Every Human In The Google Ecosystem
- 00:17:37 Ethical Dilemma Of Using Data For Marketing Purposes
- 00:24:02 Optimizing For Signed Cases In Google Advertising For Personal Injury Lawyers
- 00:25:47 Importance Of Conversion Tracking And Offline Conversion Tracking
- 00:30:37 Giving Time For Results In Business Projects
- 00:32:33 Communication And Patience In Marketing Campaigns
- 00:37:15 Challenges Of Digital Marketing: Conversion Tracking And Paid Social Ads
- 00:44:15 Proposal For Lead Intake And Profit Sharing Agreement
- 00:47:39 Importance Of Setting Up Tracking For Online Advertising Success
- 00:51:44 Deep Dive Research In Customer Acquisition: Meta And Google Collaboration
- 00:52:10 Tracking Impressions In Google Campaigns
- 01:08:09 Font Size And Cluttered Design Decrease Click-through Rates
- 01:13:21 Site Speed And Conversion Architecture Results
- 01:18:23 Investing In Big Cases: Importance Of Building Case Studies And Competing
- 01:20:17 Reverse Engineering Business Economics For Starting A Business
- 01:22:23 Moving To Atlanta For Lower CPCs As A Pi Attorney: A Stupid Idea?
- 01:24:42 Missed Opportunity In Dental Office Placement And Frequency Of Cleanings
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
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