make data driven marketing decisions with confidence

The Tier 11 Data Suite™ empowers you to make confident decisions in the cookieless era by breaking down data silos, unifying your customer intelligence, and unlocking actionable insights. Gain unprecedented visibility into the metrics that truly drive your business growth.
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What is the
Tier 11 Data Suite™?

The Tier 11 Data Suite™ is a comprehensive data solution that captures, cleans, and visualizes customer behavior.

By leveraging edge server technology, our proprietary system collects user data before privacy blockers can hide it.

The data is then securely stored and analyzed to help you make smarter marketing decisions.

Elements of
Tier 11 Data Suite™

The Edge
Imagine standing in your store's parking lot with a clipboard, gathering information about visitors before they even step inside. The Edge (powered by the Cloudflare CDN via Blotout) captures customer data at this critical pre-browser stage, safely and securely bypassing privacy gatekeepers. This ensures you don’t lose sight of well over half your web traffic..
The Warehouse
Once the data is captured, it’s organized into our secure data warehouse. Think of it as a meticulously arranged stockroom where every piece of information is cleaned, labeled, and stored. The data is prepared for actionable insights that drive smarter decisions across your entire marketing funnel.
The Interface
Your data is only as good as how it’s presented. Through our exclusive Wicked Reports integration with The Edge and The Warehouse, The Interface provides a streamlined dashboard to visualize customer journeys, campaign results, and marketing metrics. It’s your cockpit for data-driven decision-making, enabling you to identify what’s working and what needs to change quickly.
Others have been where you are. They've evolved.
Others have been where you are. They've evolved.

Real Results from Real Clients

Let's look at this Google Analytics 4 account from September 3rd, 2024, to October 2nd, 2024. 
Do you see all the “Direct” traffic that's entirely unattributed for any single source?
With Tier 11’s Data Suite™…suddenly, the veil is lifted, and for the very first time, you can see what all those users are doing - and where they are coming from…reducing those nearly 140,000 visitors by nearly 90% to 14,283 visitors:
In this account, Direct traffic accounts for 126,313 New Users:
But in the exact same time frame, those New Users are reduced to 7,993:
Direct traffic in Google Analytics for this customer accounts for over $1.48M in revenue (on total revenue of $4.77M) and 185,149 New Users:
However, inside our Interface, those Unattributed/Direct are nearly fully assigned to the specific channels they came from. With Unattributed/Direct revenue reduced to just over $616,000 in total revenue, while Unattributed New Users are reduced to a mere 3,888:

Ready to Fuel Your Conversion Engine with DataSuite?

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The Tier 11 Data Suite™ represents a unique and proprietary integration of three leading-edge marketing technology (Martech) platforms: Blotout, Wicked Reports, and the Tier 11 Data Warehouse. This exclusive configuration is available only through Tier 11.