ALIGN YOUR AD SPEND TO BUSINESS METRICS THAT MATTER

It's time to say goodbye to marketing in siloes and welcome to Omni channel media buying.
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At any given moment, your customers might…

Watch your YouTube ad, then skip it...
See a retargeting ad on Facebook...
Google your brand name and visit your website to find the product they saw...
Open their Amazon app and compare prices of your stuff versus the competition...
Add your product to their Amazon cart, but not buy...
Visit your website again to see if there’s a better deal...
Search your YouTube channel again…
See one of your Reels on Instagram…
Visit your website again...
Google a high-intent keyword, click on your search ad, and buy…

Damn, that’s a long journey!

In this scenario, attribution would go to Google branded, non-branded, or a blend of search, retargeting, and "Direct" (unknown) traffic.

But the story is so much different.

Measuring business impact by channel attribution is a fool's errand.

What matters today?
Abstract illustration of a man running upwards on growth charts with a measuring tape spiral, representing measurable growth and success in business.

Metrics that Matter. Growth that Scales

Tier 11 uses metrics that matter, to cut through the noise.Our Traffic experts make data-derived decisions:
How to spend your ad dollars
Where to acquire new customers
Which platforms to scale
We use business-level data points, like nCAC, MER, LTV, and Profit Margin.

These metrics drive your business via profitable customer acquisition and lifetime value.

We ensure that every ad dollar is an investment in your business growth.
Others have been where you are. They've evolved.

Align Paid Media Strategies with Revenue Goals

In-app metrics like ROAS can't show the whole picture - and they're nearly always wrong.

Monitor true business outcomes with Marketing Performance IndicatorsTM.
Channel mix & spend models tied to revenue & efficiency goals
Balance upper and lower funnel strategies for profitable scaling
Quantity the impact of paid media across multiple channels
Our data-derived methods ensure your paid media is always driving your
most critical business objectives.
Abstract illustration of a man running upwards on growth charts with a measuring tape spiral, representing measurable growth and success in business.

Tier 11 Paid Traffic Process

Discovery & Analysis

We start by conducting a comprehensive audit of your current paid efforts, business model, and growth goals to identify opportunities for improvement and develop
a tailored strategy.

Strategy Development

Our experts craft a custom paid traffic plan that integrates with your overall marketing mix, focusing on the channels and tactics that will drive the most impact for your specific objectives.

Implementation & Optimization

We execute your paid strategy with precision, continuously monitoring and optimizing campaigns based on performance data to ensure maximum efficiency and effectiveness.

Reporting & Insights

Our transparent reporting gives you a clear view of how paid efforts are impacting your bottom line, while our strategic insights help you make data-driven decisions for continued growth.
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