On The Customer Acquisition Show, Tom and Olha discuss a range of topics related to marketing and customer acquisition, providing practical advice for business owners and marketers. They stress the importance of selling and educating customers, connecting CRM to Facebook and landing pages, and utilizing media buying strategies with traffic harmonizers. The hosts also cover A/B campaigns, Facebook's target audience approach, effective e-commerce retargeting, and engaging with customers post-purchase to retain them. They offer tips for maximizing audience size through interest combining and creative testing, highlighting the importance of iteration and creativity in marketing.
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