When it comes to winning the ad game on Meta, one of your biggest levers is your creative execution.
It’s easy to get stuck in a rut and produce the same ad over and over again, leading to stagnant results and a drop in reach, conversions, and revenue.
The only way to cut through the results plateau is to change something with either your creative and copy, or with your post-click experience.
In this blog, we’ll explore five Facebook ad ideas you can implement this week to break the monotony and find your next winning ad.
Before you can implement, it helps to stop and rethink your creative strategy.
Do you have one?
Watch this video from the Tier 11 team to get a behind-the-scenes look at how to develop winning creative strategies.
From talking tools of the trade to examining human psychology, the team will cover every aspect of crafting the perfect ad creative.
From there, you’ll be well-positioned to create winning ads like the ones you’ll see in this blog post.
Use a lot of inspiration from Abobe live streams, Behance, Effortlessly, Facebook ads library, and Pinterest to get in the mindset to be creative.
There are plenty of creative groups where marketers post stuff and solicit feedback. Look at the feedback given and consider the reasoning behind why people create or recommend their content and feedback.
Spending time scrolling (for work purposes!). Notice what native/organic content looks and feels like.
User generated content is working right now. You want it to blend in as much as possible.
Text-heavy images seem to be working well: think, like, 80% text!
Consider this type of image ad that uses a written testimonial as a text overlay to an image or graphic.
In this ad style, we take static images and transform them into a collage.
This looks more authentic and not "sales-y," like other ads.
We combined “textimonial” quote graphics with ad copy that references specific numbers and results.
This ad leverages social proof and specificity heavily, which creates more trust than baseless claims.
We created sticky notes using text from our top performing headlines and copy hooks, then took nice photos of them.
It’s outside the box of what ad creatives normally look like, and so catches the eye.
Try different handwriting styles, post-it note colors, and design placements.
We came up with ad creatives featuring blocks of color with text that looks like Facebook’s native posting capabilities.
I noticed lots of organic posts on Facebook using the text post feature where you write bold text on one of Facebook’s pre-designed color backgrounds (you see a lot of these in FB groups) and I find they really catch your attention.
Play with different background colors and texts.
An ad featuring a quote from an authority that the audience knows, likes, and respects. The body copy was for an offer related to showing up in your community as a leader.
It looks native, and when paired with compelling ad copy, this ad works.
Try implementing one of these creative ad strategies in your next ad campaign on Facebook and let us know how it goes.
Even one of these strategies could very well be your next control-winning paid ad.