If you're in charge of the marketing for your company, there are 10 things that you absolutely need to know if you're going to work with an agency.
The very first thing that you should do is understand exactly how that agency is going to figure out where the holes in your customer acquisition path are and how they should be filled.
Do they have a holistic lens as to how they can analyze all the big levers that help move and grow your company?
Then after that, are they outlining that into a detailed plan of action that's in line with your company's goals?
When it comes to this plan, the devil is in the details.
This goes all the way from your Customer Acquisition Path to your traffic that's coming to your website. This also includes the mix of your creative assets (which includes different ways in which to target the avatars that are your ideal perfect customer) to the strength of your offer and how it's positioned in your landing pages and sales funnels.
Let's not forget on top of all that, all the upsell opportunities to further monetize your list of customers who have already purchased from you.
All of these in combination allow you to be willing and able to pay more to acquire a customer. And you need an agency partner that can sniff out the 80/20 so that you can crush your company's goals.
This is just one of 10 things that you need to know, as the decision maker in your company, on how to pick the perfect marketing agency so you can achieve your goals in the coming year.
We've put together a guide to help you, whether you decide to apply to work with us or whether you work with another agency, or whether you keep things in-house.